Tips To Optimize Content on Your Page for Effective SEO

By: Gary Cecil

Content that is not sharable or linkable is of no use to your website. Search engines give a lot of importance to content, especially after the Panda and Penguin updates. You need to create content that is not only attractive to human visitors, but also to search engine bots. Here are a few tips that help you accomplish both these objectives.


You cannot talk about content optimization without talking about keywords, no matter how clichéd it sounds. Yet, the importance of using the right keywords in the right manner is so profound that you really cannot get away from it. In the present SEO scenario, keyword usage has undergone a lot of changes. You need to take up extensive keyword research and create content containing diversified versions of the same keyword. The benefit of this technique is that firstly, it keeps content from becoming stuffed with keywords, and secondly, it gives a natural flow to the content. Also, be regular in your research so that you can optimize on the trending keywords.


Be it articles, blogposts or landing page, if they are less than 300 words, they are usually considered less optimized than longer content. Why? According to search engines, a write up needs to be at least 300 words in length in order to provide basic information. Remember, search engines rank pages for their informative value. So, longer the content, better it is for SEO. However, your readers might not take well to write-ups that are too long. So, create content ranging between 300 and 1000 words.

Avoid duplication

Duplication of content is injurious to SEO. Make sure that no two pages on your website contain the same website. If for any reason, you cannot help duplication, use robots.txt to block search engine access to one of the pages.

Use LSI technique or other semantic techniques for writing

While using variations in keywords is a good practice, using words and phrases that relate to keywords is an excellent way to optimize content. Essentially, your content needs to relate or supplement the meaning portrayed by the keywords. For example, if your website is about "engines", your content needs to use phrases that specify the kind of engine you deal with. A sprinkling of such phrases throughout the content reinforces the relevancy of your website to the search term used on the search engine. So, probability of indexing is higher.

Down to the technicalities

Title tag needs to be carefully constructed. Keep it within 70 characters. Use your primary keyword in the title. Use one h1 tag and include the primary keyword in it. The h1 tag is really the main headline of your page. The page title and h1 tags should be distinct but both should be descriptive to the point of conveying the essence of the page. Use subheadings to create smooth flow and a robust structure for your content. Another very important aspect is the Meta description. This is a short description of not more than 150 characters that describes the content of your page. Use keywords in the Meta description.

Well optimized content is the foundation of your SEO campaign. So, pay attention to it.

Article Directory:

| More

If you want to learn more about search engine optimisation, or are unhappy with your current SEO company, then Rank First will the best solution to consider.

Please Rate this Article


Not yet Rated

Click the XML Icon Above to Receive SEO Articles Articles Via RSS!

Powered by Article Dashboard