The Evolution of Merchant Account Service Providers

By: Kelly Brown

Though credit cards are perceived to be a recent trend, the truth is that credit card use spans back to the 1800’s through the use of specialized credit coins and charge plates. From there, the concept exploded. The century old love-affair with the concept of credit, created a market of processors and merchant services. Since the first credit uses, through special coins and plates, credit cards and their processing has evolved into two distinct species of providers.

There are the cold-blooded credit card processors, that provide cut-throat merchant account services that only serve the provider. Their cold tactics include fine-print traps, and the addition of undisclosed fees. Their service, which is supposed to boost your businesses by allowing the acceptance of credit cards, can quickly take down your company.

Sky-high, unstable processing rates, and non-existent additional features are the trade mark characteristics of a bad credit card processing and merchant account services provider. Their fly-by-night services can lack a choice of point-of-sale machines, leaving you with the frankenstein terminal of processors.

At the other end of the evolutionary spectrum are the rare, nearly extinct, honest providers of merchant account services. These providers can be distinguished by their variety of helpful features like free consultations, large selections of point of sale terminals, and customizable service packages. These providers work hard to meet the needs of their clients. Their credit card processing and merchant account services are reliable and help your business become more convenient for customers. By adding credit card processing, you instantly and significantly increase your possible client base.

Veritrans is as a dedicated credit card processing company, that works to combine great processing with a personal touch. They are on a mission to provide merchant account services with an unwavering commitment to excellence and integrity. Unlike other credit card processing companies offering “merchant account services,” Veritrans treats its customers like family. With no fine print, hidden costs or fees, but with a superior level of service, Veritrans is rapidly becoming one of the most popular processors on the market.

Whether you’re running a new business or simply looking for that rare breed of trustworthy merchant account services, Veritrans is ready to meet your needs. Their help lines are accessible 24 hours a day, 365 days a year. They can give you a free consultation and then create a package specially designed for your business. Best of all, if you already have processing hardware, they can likely work with your equipment, saving you time and money. Their services are guaranteed. Call them toll–free at (866)474–4144, and find out what a reliable merchant account services provider is.

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