The Evolution Story of Adidas Superstars

By: Vikram Kuamr

Superstar was at first manufactured by Adidas in 1969 and was used for playing basketball only. That was the real intentions behind its manufacture. However, its growing interest from many people outside the basketball fraternity over the years has raised its popularity to highest unimaginable heights. Today, many young people are associating with the shoe that has more appealing looks than the modern day sneakers. This is the big evolution story of Adidas Superstars that you most likely never knew or have never heard about.

Kareem Abdul Jabbar is one of the most famed basketball players who were first to wear this shoe. Subsequently, many other players mostly in the NBA followed suit and were seen wearing the shoes to their training sessions as well as competitive games. In a nut shell, the famous players in NBA played a vital role in popularizing this brand of shoes by Adidas. They take much credit for where superstar stands today in the market. One of the notable strong aspects of this shoe is its ability to remain significant even in the wake of technological advancements.

There have been many different types of sporting shoes designed to date but Adidas Superstars has stood strong and unchanged. If anything, they have continuously improved in material quality and general looks. The manner in which it transformed from being a sporting shoe to a fashionable wear liked by youths is very interesting to say the least. Actually, this shoe has had the best impression when worn as fashion wear and not for sporting reasons. Could the manufacturers have lost the initial intentions by having it for sports? Nothing could be further from the truth but the fact is that superstar is a shoe not like many others.

The shoes reached yet another milestone in their evolution story when a hip-hop band named Run D.M.C associated with the brand and made public appearances wearing the superstar. Very many people across the world and mostly their fans noticed the shoes and immediately began to wear them. The band actually composed a song that was specifically dedicated to the shoes which acted as an effective publicity stunt for Adidas. In the 21st century, the superstar has grown to become a more fashionable wear than sporting shoe. The Adidas Superstars can as well compete with many other modern shoes like sneakers for recognition by customers and still win the battle effortlessly.

The shoe is one of the main brands for Adidas and has several makes under its collection. You now know what to buy during your next shoe shopping spree. The superstar is surely the best bet and you will not have any regrets for the decision you will take.

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Only ignorant people donít know anything about Adidas Superstars because this shoe has been in the market since 1969. It started off as a sporting shoe but has now transitioned to a fashionable wear. Make sure you grasp some basic information about the Adidas superstar shoes and it will help shape your buying dec

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