Social Media for SEO

By: Bessmer Vowles

Who says social media marketing cannot go hand-in-hand with your SEO efforts? If planned and executed correctly, it can do wonders for your business website by improving its SERP ranking and increase incoming traffic by a significant margin. But the key here is to come up with a plan. In order to help you with the task, here are a few simple, yet highly practical tips for appropriate use of social media to benefit your SEO efforts.

Spread the word whenever and wherever possible

Make a point to share your active social media profiles wherever and whenever you can. If you have your business listed in local directories or larger platforms such as Facebook, Google Plus, Yelp etc., don't shy away promoting your social media links on your website, correspondence etc. In addition, you can also include your company wide profiles if and whenever possible. If possible, hire a third party or in-house expert who can syndicate social media content on your behalf.

Use alt tags for icons

Many online marketers overlook the concept of using alt tags for icons. Apparently, they converge all their focus and efforts on the content of the site and its meta tags in such a manner that they almost forget that other meta tags can also be beneficial to their SEO ambitions. With the addition of alt tags, you effectively raise the chances of your website images being indexed by Google's search crawlers. This, in return, can reward you with improved search engine performance.

Google Plus listing

Many Google as well as SEO consultants claim that with a formidable presence on Google Plus, Google Authorship and Google Places, you can raise your chances of being a force to reckon within the local SEO industry. In addition, the Google Authorship can assist you to boost the visibility of your key business content on major search engines. This approach works best if you have good quality online SEO management software at your disposal.

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