Sign Company Los Angeles – Basic Rules when Considering Colors for Outdoor Signage

By: Davis Aiden

If outdoor signage colors for your business is waning in the background or getting blended with the surroundings, you have reason to worry. In other words, you are simply wasting time and money on something with no fruitful results. It’s the brand color that gets first noticed by passersby before anything else. Therefore, choosing the right shades is important if you are considering any sign company Los Angeles. The right pick of tones will make the real difference. It will help to improve sales and attract the attention of prospective customers. Keep reading to know more.

Identify Your Target Audience with Logo Graphics

There are several factors to consider if you are including logo graphics in the signage of your coffee shop, restaurant, or fast food outlet. These factors include the kind of designs that gel well with the colors best identifying your business. When you are using logo graphics, it becomes essential to consider gender. This point can be explained with the help of a suitable example. Say for instance, you own a ladies spa. Definitely, the shades used in the insignia will target female audiences. This implies a business has to think in terms of feminine tones to turn passersby into regular customers.

Use Brighter Shades

When people pass by your street side photo lab, or cafe, divert their attention with bright colors to create a wonderful contrast. Yes, you have to think of contrasting hues so that your business stands out from the rest of the crowd. Now, how to create a striking contrast? Well, you can consider black and yellow, or white and red. These are definitely perfect combinations to attract people’s attention. If you have doubts, you can consult the staff of any reputed Los Angeles sign company before investing. For example, the choice of purple and blue is not a good combination because it will weaken the eye-catching impact, especially from a long distance.

Colors that are Relevant

The choice of hues should be pertinent with your kind of business and target audience. For instance, if you have a confectionery store dealing with chocolates, use brown. Again, for fireworks promotion, red is an appropriate selection. On the other hand, if you have a burger joint, use red and bright yellow just like McDonald’s. Red because it’s a great appetizer and yellow because it is associated with the cheerfulness of dining out. Moreover, vivid yellow is a good option for attracting the attention of people driving by.

Exude Professionalism

Your company’s outdoor sign must not look too funky or casual unless it’s a kid’s toy shop. For example, a book store should use shades of blue, white, or black for exuding a sense of professionalism.

Consider These Unique Examples

You can consider these examples before investing any sign company Los Angeles. Have a look:

•Blue (Trustworthiness) – IBM uses it to make people believe and rely in its products.

•Red (Appetizer) – McDonald’s uses red to rouse hunger for delectable burgers.

•Pink (Love, femininity) – Victoria’s Secret is full of romanticism and sexy ladies’ fashion wear.

•Purple (Romance, Mystery, Elegance) – Hallmark uses purple and has aptly phrased cards for all occasions.

Hope the above article helps you in choosing the right signage company.

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Davis Aiden has been a company head for years and is familiar with well-known Los Angeles sign company. Here he wants to share his experience and will share valuable tips to help you find reliable sign company Los Angeles or other areas.

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