Seo Manager

By: Mel Joelle

SEO (Search Engine Optimization) is all about increasing your online visibility by enhancing your search engine ranking. This also helps you in building trust and relevance for your site. Usually trust is given more importance because it is much easier to manipulate and improve relevance. Experienced SEO manger having years of hands on experience can do this for you by using various methods such as website tweaking, selecting proper keywords, article and directory submission, social media marketing and much more.

In order to climb up the ranks on the search engine result pages, you will have to concentrate on creating backlinks from the high traffic and reputable websites. Each link from such sites is a vote for a trust in your site. Major search engine robots count such links to place your site accordingly on the search engine result pages. Sometimes, SEO manager even places your niche keywords and key phrases at the strategic places in your content. This helps your site in showing up on the search engine result pages when some surfer searches for your keywords or key phrases.

Aside from this, search engines consider various other factors such as total external links on your web page, their placement, text surrounding such links, theme of your site, application of nofollow attribute and whether you’ve used the anchor text. All these factors are also considered by an able SEO manager before making a strategic plan for enhancing the visibility of your website.

Unless you have a fat marketing budget, you won’t be able to generate adequate media attention for your site and you will have to toil for building your backlinks. Now, an experienced SEO manager usually builds backlinks from several sites. This link building work is done over an extended period of time to make it appear natural and avoid getting flagged by the major search engines.

The most popular and important place to get quality backlinks is from the major web directories such as DMOZ, and Yahoo. A professional SEO service uses a combination of paid and free web directories to get desirable results in their optimization efforts.

Aside from this, quality backlinks are also possible from the top article directors such as ezine, hubpages and many more. High quality keyword rich articles are submitted with link to your site strategically placed in the content or author resource box to get backlinks to your site. Most of these sites get millions of visitors each month, so you not only get quality backlinks but even customers on the regular basis.

Aside from this, SEO manager also submits regular press releases on various media sties on the Internet. Most of these are media sites and allow companies to promote themselves. Some of these sites are paid ones and get millions of visitors each week. So, each of your submission will get approved, even if it sounds too much commercial.

Few companies having considerable marketing budget can also opt for PPC (Pay per Click) campaigns to get thousands of targeted backlinks. These are highly effective in getting large number of customers and also results in good positioning of you site on the major search engines.

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