Search Engine Optimisation Importance of Competitive Analysis in SEO

By: Owen Barron

When you talk about gaining more clientele or increasing your rank on the search engine ranking pages, you are essentially talking about beating competition and getting ahead of them. In business, success is a relative term. It often depends on the market conditions and the way your competitors perform. This is because no matter how good you are, if your competitor performs one ounce better than you, you could lose your clientele. So, when you plan a campaign, it should be based on competitive analysis.

SEO strategy (search engine optimization) and competitive analysis are deeply interlinked and should never be treated as mutually exclusive.

Identify your competitors

If you have a website that sells a unique idea, you have hit jackpot because the number of competitors you have are lower. However, you cannot bank on your fortune for long because imitations are bound to spring up within a very short while. If you do not have a distinct idea, you face greater competition in the initial stages. In both these cases, you need to identify the other companies that work on the same principle as you.

When you run a competitor search, target their reach and influence on target audience. For example, who are the major players in your field of work who target the same geography as you do? By narrowing the spectrum of your competitor base, you can begin to develop a SEO strategy that target immediate competitors and ensure that you increase your clientele.

Keyword research

Run a Google search on your target keywords and identify the companies that rank on the first page of the search engine. Try different variations keeping in mind all aspects of your business and identify the top players. You find that companies that rank highly on one keyword do not fare well when some other related keyword is used.

Optimize your website on keywords that have lower competition. This way, you scale the ranking pages faster and can obtain more visitors through search engines. It is important that you conduct keyword search regularly so that you can update your website with the trending search terms.

Links and PageRank

PageRank plays a major role in SEO. It is a quality metric that tells the search engine spiders about the qualitative performance of your website. SEO competitive analysis involves evaluating the page rank of your competitors and taking measures to obtain that rank.

In 2013, the importance of pagerank has grown tremendously because it is now one of the two hundreds factors that Google considers while ranking websites. It has an indirect but major influence on your SERP position, especially in link building. If the websites linking to your website have a poor pagerank, you are ranked lower.

In this regard, it is also important to analyse your competitor for the links present in their website and the pageranks of those links. You can find out your competitors' link profile by typing the command "". Analyse their profile and see where you stand in comparison.

By running regular competitive analyses, you can interpret several important things and be able to strengthen your SEO campaign aimed at surging ahead of your competitors.

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Running regular competitive analyses will help you maintain your clientele and strengthen your search engine optimization campaign. Visit this link to know more about online marketing.

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