Search Engine Consultation

By: Mel Joelle

Traditional marketing, such as television, newspaper and print ads are very expensive and no longer efficient. It is much more effective to market your business on the internet. Advertising online is much more targeted and cost effective In inbound marketing, only users who are actually looking for your services cost you marketing dollars. Internet marketing can be very competitive. In order to stand out amongst the competition, you need to implement a successful search engine optimization (SEO) campaign. This can help your standing in search engine results. The increased visibility of your site in results, may lead to more potential customers.

The average person tends to know very little about SEO (Search Engine Optimization). This marketing strategy can be complicated, tedious and technical. Many people prefer to use a professional, experienced and reputable company to handle their SEO. Before choosing an SEO company, be sure to check for references. There are thousands of SEO companies competing for your business. A great way to determine who to work with would be to assess reviews by existing or former clients.

After you choose an SEO company, you must decide on a marketing strategy that would best suit the goals of your business. Popular internet marketing strategies include Pay Per Click (PPC) and SEO.


This is an internet advertising model where an advertiser pays search engines when its ads are clicked. You would bid on the keywords that are relevant to the products or services that your business is offering. Keep in mind that your competitors may also bid on the same keywords. When a keyword becomes more competitive, it also becomes more expensive.

The advantage of PPC is that there is the potential for immediate results. If you are willing to spend a lot of money, you can appear high in search engine results on the same day.

A disadvantage of PPC is the short term results. If a competitor places a higher bid for a keyword that you are ranking for, your position in search results may fall. There is also a chance for your cost per click to increase when there is an increase in competition. Continuing to bid on competitive keywords may be very expensive over time.


SEO uses non-paid methods to achieve ranking in search engine results. These methods include:

On Site Optimization: All aspects of your page, including title tag and meta description, should be relevant to the products or services that you are offering. This is true for your site’s content. Make sure that your site is regularly updated with content that is fresh, relevant and informative. Consider using a content management system (CMS) like WordPress to build your website. This CMS uses a dynamic sitemap that sends a notification to Google every time the content on your site is updated.

Off Site Optimization: Link building is essential for successful SEO. Search engines take into account how popular your site is by reviewing the number of quality sites that link to you. Do not use linking farms to gain back links. Search engines can detect this and this may have a negative effect on your ranking in search results.

This may all seem a little complicated, it doesn’t have to be. Choose a full service internet marketing company complete with web design, programming, business development and SEO specialist to assist you. Contact Optimum7 today!

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