SMS Marketing in UK

By: rajshekar

SMS Marketing in UK
SMS marketing is the process of sending out short text messages to the mobile phones of target audience. These text messages will reach your prospective customers directly and it will elicit positive action from the recipient. You can use SMS marketing to announce a new brand to customers, inform customers about any new service you might have launched, announce new offers or it can also include call for action messages. You can add just about any message in your SMS campaign and enhance your brand familiarity. You can also send out seasonal greetings and birthday, anniversary wishes to your customers.
Email and SMS marketing is popular in UK for small businesses because it can be a highly cost effective route in reaching new customers. However, the introduction of the Privacy and Electronic Communications Regulations in 2003 has had a large impact on the way businesses conduct email and SMS marketing campaigns.
Text messaging continues to be an extremely popular method of communication, as direct messaging to consumers offers unparalleled response and a cost effective way of communicating with consumers.
The Mobile Marketing Group's platform enables you to send text or binary messages to single or multiple handsets. These can be sent immediately, or can be scheduled. When required, lists can be screened against specific criteria before messages are sent. Dynamic headers can be used to personalize messages, and numbers can be embedded allowing the recipient to respond immediately.
Every entrepreneur and every business today need to regularly revisit their marketing strategies and update their efforts to improve the effectiveness of their marketing campaigns. The internet which seemed to have monopolized the communications industry and had taken almost complete control of the marketing industry has a powerful rival and that comes in the form of mobile advertising. Using mobile advertising or SMS marketing you can send you messages directly to the users and this are the closest you could ever get to your customers.
When compared to other advertising solutions, SMS marketing costs very little. You will be able to reach out to thousands of customers in an instant at the lowest prices. Moreover, response rate is much higher with SMS marketing.
With SMS advertising you will be in total control of the entire process. You can decide when the messages should reach your customers including the day and hour of the day. Moreover, you will be able to customize your messages to make them very personal.
There are many SMS marketing tools available on the internet to help you gain total control over your marketing campaigns right from creation of the campaigns to tracking of the results. One of the top SMS marketing tools available on the web today is Buzoonga.; visit this website to know more about this service and to opt it for your business with very low cost.

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This is John from Buzoonga, for more information visit

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