SEO Traffic That Converts - And How To Get It

By: Sotero Garcia

Introduction to SEO Marketing:

Admittedly, SEO marketing may sound like something complicated, but on a very basic level, it really isn?t. The one and only aim of SEO marketing is to get visitors to visit your website through the backlink of a submitted SEO.
Of course, in order to successfully do that, it isn?t enough to just submit tons and tons of SEOs and then hope that people click the backlink. True, if you went by the quantity over quality approach then you?d probably end up getting a couple of visitors here and there, but it would be more time consuming, and less effective, than going about it the smart way.
Really, the only reason that people tend to flop at SEO marketing is simply because they don?t think it through from the get go.
So, in order to avoid going through the same tedious rigmarole, we?re going to look at SEO marketing from the ground up; from the theory right down to the practice. By doing so, you should end this eBook with a firm grasp of what you need to go out there and do, and how you can do it.

Basic Theory of SEO Marketing
"What do you think is involved in SEO marketing?" If you were to pose that question to a group of beginners who are just starting out, 9 out of 10 will probably say that it just involves submitting SEOs to SEO directories.
While that isn?t wrong, it is only partly true.
Submitting an SEO to an SEO directory would get it on the Internet. That part is what?s correct. But, it won?t mean that the SEO will actually get viewed, and it also won?t mean that people will click the backlink.
Basically, you could end up with 1,000 SEOs that each get 1 view a day since no one can find the SEO, and getting a total of maybe only 10 click-throughs. Which is why, the basic "dummies? theory of SEO marketing is this:

1. Position your SEOs where they can be found

2. Write headlines that gain attention

3. Evoke interest in the SEO body

4. Call to action in the resource box

5. Get more visitors to visit your SEO

Chances are, unless you?ve done SEO marketing before, you probably didn?t understand any of that. Let?s take a look at them one by one.

Using Keywords to Position Your SEOs
In a nutshell, keywords are just words or phrases that people use to search for anything and everything online. Seeing as we?re getting the nomenclature out of the way, "keyword density? is the amount of a certain keyword per 100 words.
Keywords are important - that can?t be stressed enough. Considering that search engines are still the primary way in which people look for anything on the Internet, it means that people who are looking for things in whatever niche you?re in, are going to be doing so on search engines.
Thus, when talking about positioning your SEOs, it essentially means positioning them in the relevant searches, so that they?re more likely to be found by the right people.
What happens if this isn?t done? Well, say you had an SEO about blogging for money, but it didn?t contain any keywords that are being searched for a decent amount of times per month. In this sort of case, there would be no way that anyone would find your SEO, and so it would go pretty much unread and unattended.
Admittedly, for long SEOs there inadvertently ends up being a keyword used here or there, but for reliable results, you?re going to want at least a 1% keyword density (but not more than 3%).
First though, you?re going to have to find the keywords that you intend to use.

Keyword Research
Basic keyword research is really pretty easy, and there isn?t too much about it that even a beginner can?t come to grips with. To start off with, the keyword research tool of choice is Google Adwords Keyword Tool.
Seeing as Google is the most popular search engine around, getting data from it seems to be a logical place to begin.
When conducting keyword research, there are three considerations in particular that play an important role:

1. Number of Searches

Quite literally, this is just the number of searches per month. If a term has a high number of searches, it means lots of people are looking for it, which definitely makes it a better choice.

2. Competition

Once you have a keyword that has a decent amount of searches, plug it into Google and search for it. When you get the results, take note of how many there are. For instance, if there are 11,800,000 results, then that means a lot of people are competing for that keyword.
On the other hand, if you end up with something like 1,800 results, then there are very few competing websites.
Needless to say, with less competition, you stand a much better chance of appearing on the first page of the search results, which is really what you should be aiming for. Once you?re there, you will no doubt see a dramatic increase in your views.

3. Profitability

Not all traffic is as profitable, and sometimes, for certain keywords, the traffic that is obtained just refuses to be converted. While there are a lot of factors that can affect this, it isn?t too relevant as far as keyword research is concerned.
Instead, it is better to know just one simple test of the "profitability? of a keyword.
When you perform a search for the keyword to scope out the competition, take notice as to whether or not any adverts appear. If they do, then that means someone out there feels that it is worth spending money on that keyword.
Admittedly, this isn?t a 100% accurate test, but it should suffice to give you a general idea.
By looking at these three areas of keyword research, you should end up with a list of keywords which you can use to position your SEOs well. Remember: The idea is to get profitable keywords that have a decent number of searches per month, and low competition.

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