SEO Keywords

By: Mel Joelle

The right combination of keywords can increase the exposure of your site and get more users to notice you.

Keyword Research

Users utilize keywords when they search for information online. When users visit a search engine and input words and phrases in the search box, the search engine scours its database to match the user’s terms with relevant sites. The related sites that the search engine finds are organized and positioned on results pages based on the popularity, quality and relevance of the site. The higher your site ranks on a search engine, the more traffic you will receive. Tools like Wordtracker, SpyFu and Raven Tools can help you select keywords that are best suited for your internet marketing campaign.

Pay Per Click (PPC)

When developing your internet marketing strategy, you need to research what keywords users are searching for. This will enable you to target users that are looking for your products and services. Keywords or phrases that are too general are more competitive than keyword combinations that are specific. Building your site around general keywords will not help you to rank high on a search engine. You can use long tail keywords that are more particular in order to target your niche market. Finding the balance between the terms with high search volumes and minimal competition will help you get noticed.

Through using sponsored search platforms like Bing AdCenter and Google Adwords, you can create sponsored ads. You bid on the keywords and when a user searches for those keywords, your ad will appear at the top or to the right of search engine results pages. These sponsored ads direct traffic to your site when a user clicks on it. You pay the search engine each time the ad is clicked. PPC can be expensive depending on how competitive the terms are. An increase in site visits can boost your sales and ROI. By using relevant keywords, users will be directed to your landing pages. Your landing pages should relate to the sponsored ad. Effective PPC involves continuous activity. You may be outbid for keywords so you need to stay on top of the bidding process.

At Optimum7, we review SEO keywords daily for clients and implement the above processes on a daily basis. If all of this seems complicated to you, contact us today, we can help!

Please contact us at (800) 736-9618

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