Responsive Website for Auto Dealers

By: Jennifer Schallehn

The world is going mobile and more and more people are viewing the web using their phones. Having a dynamic mobile website is key to maintaining a strong mobile presence. Auto Dealers need a strong mobile presence that is dynamic and reflects the values of their dealership and brand so, customers can find them easily. For Auto Dealers the mobile platform is the biggest opportunity. Today millions of consumers are turning to mobile technologies and mobile phones instead of PCs. Auto dealers with mobile websites offer greater accessibility to their consumers.

Importance of having a mobile website:
• can easily find you and contact you from their mobile device
• research vehicles
• schedule appointments
• stay abreast of sales, promotions and events
• read testimonials and reviews
• opt-in to be reminded of "service appointments"

Mobile use has been exploding. Let's see what Google Stats says
• Mobile is growing faster than the internet did, with more internet users on mobile than desktop in LESS THAN 5 years.
• The mobile web is the most cost effective way to launch your mobile presence. By building a mobile web application, you can build once and deploy across all the major operating platforms: iPhone, Android, Blackberry etc.
• 77% have contacted a business, with 61% calling and 59% visiting the local business
• 79% of Smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a dealership
• 70% use their smart phones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store
• Consumers are using mobile phones more than ever for information, news, entertainment, shopping, retail and research purposes.

An optimized Mobile Website is a must for any Auto Dealership with a mission, message or brand. Having a mobile site is ultimately about serving customers on the go. Make it easier for them to find you and have a seamless experience across all channels - physical store, web and mobile. The mobile web is the fastest growing communication channel in history. That's where people expect you to be! Forward looking auto dealers are also investing in mobile apps for their dealership. Auto dealerships are beginning to recognize the benefits of mobile apps. Customers can get the instant notifications, do inventory searches, and schedule appointments by using the mobile apps. Mobile apps can make car shopping easy and convenient for customers.

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For the past 10 years AutoJini has been providing Car dealer mobile website and search engine optimization solutions to car dealers and; franchise. For more details visit us at

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