Printable Gift Certificates Significant Tools for Marketing

By: Sunil Punjabi

Printable gift certificates are often a great way of gifting someone special, something that they wanted, without directly giving them the cash. The gift certificate can be for a purchase amount at a particular site, a particular store or redeemable certificate for a particular service. That is why businesses make these certificates available to their customers, so that they could be gifted away to near and dear ones without bringing cash into the picture anywhere. These certificates are also used by budding businesses as a marketing tool as they allow you to gift someone and at the same time allow them to choose what they want to purchase. It takes the decision making out of the gift. Hence the certificate should look attractive and should be of fine quality considering some certificates have an expiry time of more than 6 to 12 months.

Printable gift certificates usually come in a variety of sizes. They could be small with a size of 2 x 3.5 inches. They could be slightly bigger with a size of 4 X 9 inches. You could pick and choose between rectangular certificates that look like a cheque or certificates that look more like a business card or bookmarker. These certificates are great promotional tools as well and can be printed out with margins, logos, taglines, best wishes and anything else that a business owner would like to have on those certificates. Some businesses even allow people to personalize those gift certificates, which can be done by ordering in bulk in advance to be given away as mementos to friends and family members at an event.

Printable gift certificates can have a glossy finish as well as a matte finish depending upon the choice of the business owner or the customer getting them printed in bulk. The turnaround options for printing these certificates also vary. Some gift certificates are printed just on one side and hence cheaper compared to others which have printing on either side of the certificate. It is important to go for the printing services of reputable gift certificate vendors who use quality assurance checkpoints to make sure that the print is perfect and so is the quality of the paper.

Printable gift certificates can be used by businesses to commemorate special occasions like completion of 10, 25 or 50 years need to look extra special. They could have a silver, golden or sparkling look depending on what the celebration is all about. 14 point ultra-thick cardstock is used in some cases with the prints reviewed by experts to make sure that the certificate looks perfect. Very often these certificates represent the brand and are used as a tool for brand image building. Hence they should be printed on high quality paper, with high quality fade and water resistant ink, with a professional, glossy or matte finish. Additional features like a lace or ribbon, a metallic frame or braiding are all possible. Some companies may also go for recycled paper and hand printing of the content.

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