Network Marketing Is NOT A Sales Business

By: Michael Dlouhy

The truth is, network marketing is a teaching and mentoring business.

In other words:

1. Don’t waste your time learning all about colloidal minerals, long-distance switches, herbal remedies, or life insurance mortality tables.

2. Don’t memorize the philosophy of the monk in the white lab coat who harvests your product by scraping mold off the rock twice a year on the full moon.

3. Don’t waste your time becoming an expert on any other product or service.

Why not?

Because these are NOT your products!

***Your Product Is People***

THAT is how you should spend your time. Study people. Find out how you can help them reach their dreams. (That’s THEIR dreams, not your dreams.)

People join people. They don’t join companies. People don’t care that the president of your company is a family man and he has three or four families to prove it.

If you will only build people, then people will build your business. When you build people, your retention rate goes through the roof.

The MLM “heavy hitters” swear up and down that network marketing is just a numbers game. And to them, it is. That’s how they play it.

That will NEVER work for YOU! You may last a few days making a hundred phone calls a day and burning off 98 of them … but that MLM business model is not sustainable for you over time.

Even if it was, 92% of the population can’t do it. So you can’t build that way.

And even if you could, you wouldn’t want to. I talked to one of those “heavy hitters” the other day, and he told me that 95% of the people he talked to were “dead wood. He said he built his business by getting rid of them. When this guy said “dead wood”, he was talking about YOU … and anyone else who’s not a gung-ho, churn ‘em & burn ‘em recruiter.

Why would you EVER want to be in business with someone like that?

***People Are NOT A Number***

People have goals, dreams and desires. They are mothers, fathers, sisters, brothers, aunts, uncles, nieces, nephews, grandmothers, and grandfathers to people who love them. They are NOT a number.

The network marketing “heavy hitters” are recruiters, pure & simple. A recruiter never knows their personally sponsored people’s WHY, their dreams & goals, their spouse’s or children’s names. It’s all about the numbers.

That is not YOU. If you treated people that way, you’d feel awful about it … and you know it.

The way for you to be successful in MLM is to become a mentor with a servant’s heart.

When you do, people will ask you to please sponsor them into your business … even before they know what business you are in! Don’t laugh - it happens to me every week.

I do a free mlm training call 4 nights a week at 8 pm Eastern time, teaching you exactly, step-by-step, how to achieve this very result. If you’d like the details on that training call, just email me.

***You know that you hate being sold to and you hate selling to others.***

From time to time, you convince yourself that you can do it “this time”, to build that big MLM income. But in your heart of hearts, you know it’s just not true. If you have to build your business by selling, it will never happen. You just can’t do it over time.

But the good news is, you don’t have to. For huge network marketing success, just learn to become that “mentor with a servant’s heart.” THAT is 100% doable for you, because you’d love to be able to help others.

Harness THAT desire, and you’ll change your life!

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Michael Dlouhy’s free nightly training calls teach you to get prospects to ask you to sponsor them. For training call details, email [email protected] Visit Michael at

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