Mobile Phone Search Engine

By: Mel Joelle

Mobile Phone Search Engine has changed the way we search information on internet. Till few years back we were solely dependent on the desktop to search facts and data. Then came the age of laptops, net books, and it became possible to retrieve the desired information anywhere – you just needed a place to sit and open your device, connect it to the internet and start searching. With the advent of search engine on mobile phones, scenario has been completely changed. Now you can perform searches while you are on the move.

Mobile Phone Search Engine has transformed your mobile phone into an online search tool. Now information on any topic is easily available. Searching information on mobile phone is very simple. Even school going children can do it efficiently. Millions of people across the globe are benefiting from it in daily life now. You need to select one option from available following two:

1) Text messaging services

2) Search engine on your mobile

Mobile search is an ever improving branch of information retrieval services and it is based on the convergence of mobile phones and other mobile devices. Search engine facility allows mobile phone users to get required content and data while on the move. Almost all the mobile service providers are offering news, mobile question and answer services and directory search to their subscribers.

More and more people are using search facilities on their mobile phones. Even advertising world has taken notice of the process of this shift from PC to mobile phones. Many content providers have introduced specialized content for mobile users. Number of mobile users who use mobile content is increasing very fast all over the world, especially in the United States, China and India.

It is believed that more than 6.5 billion dollars will be spending on mobile advertising by 2012. To tap the every growing mobile market and huge revenue potential, Google and Microsoft have evolved specialized mobile software such as Android and Windows Mobile. They are giving tough competition to Nokia’s age old Symbian software. According to a Google estimates there are more than 2 billion mobile handsets with data access facility.

Mobile search is inherently different from search on the personal computer. People search information on a mobile device mostly when they are commuting. So they prefer to search specific information like – weather reports, stock information, sports and general news etc. They mostly don’t search research topics on the mobile phone. That’s why most of the internet service providers have come-up with such specific information for their subscribers on a reasonable subscription charges.

Everything is not positive about searches performed on mobile phones. They have very small screens as compared to personal computer. So consumer behavior and search patterns are remarkably different. Search engine giants are trying to understand the challenges before mobile internet search engine and working hard to deliver the best searching facility to mobile consumer. Whoever wins this battle will get access to huge revenue stream in the coming days.

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