Local Business Seo

By: Mel Joelle

It is ironic that the most important companies that provide the Search Engine Optimization (SEO) data for local businesses are anything but local. It seems that it is the perception that counts, the all important first online impression. Books today are frequently judged by their cover. Is this the beginning of some new shallow era or just the amplification by modern technology of business as usual?

Today’s businesses must leave such imponderables aside as they jostle for position on the do or die first page of the Internet search engine’s local results for their category.

In the past, businesses and individuals have concentrated on simply making it to a high position on any Internet search results. Now it seems that that still is not enough for many local businesses. They have discovered that they must concentrate also, if not wholly, on placing high on their firm’s local search engine placement.

The difference is that a standard Internet search, unless suitably clarified with some form of local information, lists worldwide results. A local Internet search is highlighted by including some kind of nearby geographic information, like a city name, zip code, street address and/or a telephone number.

Online visibility is vital for the local merchant to compete in the modern marketplace. All businesses, great and small must formulate an Internet strategy that gives their customers and potential customers, not only the basics but also other relevant data fields that inform and inspire their audience to do business with them.

Therefore, even the mom and pop concerns are hiring Internet Marketing Specialists to drive business to their web sites and to their brick and mortar locations. By using the latest in SEO techniques, targeted keywords and phraseologies, these savvy pros will arrange marketing information to optimize their clients’ local search results.

They arrange local business data that helps their clients connect with their customers in a more profound and productive partnership. Offering discounts, coupons and social media connections drives their local sales to new levels.

With mobile computing on the new breed of smart phones beginning to take center stage in the high tech arena, new skills are required to reel in users of the iOS, Android, RIM and Windows Phone 7 smart phone platforms. These smart phone users are out and about down town and beyond, searching for what the local business is offering; a new hair style, a pizza, dog grooming and the myriad of other goods and services that were once the province of the local yellow pages. With the successful implementation of Search Engine Optimization, juggling the appropriate keywords and phrases to convince the search engine that Joe’s Diner is the place to have breakfast or that Ann’s Hair Salon is where to update their ‘do, the Internet Marketing Specialist earns their keep and then some.

Auguring a new strategic partnership, local businesses and the Internet Marketing Firm, working together, is a business model that will be in place for years to come. No longer is the expense of hiring these consults an option.

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