Learn to avoid these common marketing mistakes event planners make

By: UrbanPro

The Internet has changed the way we live and stay connected with people, similarly social media channels have changed the way we do marketing. We can no longer use age-old marketing strategies and expect to get great results in our tech savvy world. Here are few common marketing mistakes most of the event planners and learn how to avoid them.
Don’t overdo or underdo on social media channels
As an event planner, you must know how to use social channels and create maximum impact on potential clients. Often, event planners tend to bombard their social pages with too frequent low quality posts which bore the audience. It’s good to stick to few quality posts a day and create maximum impacts. On the other hand, when you are very infrequent in updating social channels your business would run the risk of not visible to your potential clients. When it comes to social media channels, maintain a fine balance.
Ditch old marketing model
When we are in the 21st century why follow marketing models that was introduced in the 19th century and expect great results. So develop marketing strategies that are relevant in today’s world to reach out and connect with your clients. You can advertise and market your event planning services through digital platform and stay visible to the crowd. Whether you are using old-age successful marketing tactics or modern ways to stay visible to your clients, you would do one thing i.e. to attract potential customers. The only thing, with the modern marketing methods are you will see more results.
Not selling your unique proposition
Every event management companies would be almost offering the same services. Marketing the services that everyone else is offering doesn’t gain your brand a unique status. So look well into the unique services you are offering and highlight to draw your customers. Don’t commit the mistake of marketing your services in the boring way and lose real deals.
Stay disconnected with your audience
Did you ever contacted a client and never heard back? Well, the reason maybe your website or your social media pages lack the power of keeping your audience engaged. Event planners must always try to keep their audience engaged, no matter what. Staying connected with your clients via emails, or calls as and when requirement arises can make your client close the event planning deal with your company. So always be prompt with your clients’ queries and get their trust and confidence.
Looking to enhance your event planning services? Post your requirements on UrbanPro.

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