Launching Your Own Product Through A CPA Network

By: Josee Bedard

Here are some steps that you need to do in order to sell your product through the CPA network:

Register as an advertiser or as a merchant. CPA networks will consider you as an advertiser or as a merchant who will be offering your product through their network and affiliates. Your qualification and your company background will be considered before approving your application. Phone calls are very common to determine whether you are serious in getting into their network and if you have the qualifications.

Have a quality product. CPA networks are strict with accepting only quality products that can also spell them profits. Your product must have a mass appeal and must be something new to the market. Read their guidelines and terms carefully so you know if you will not be just wasting your time.

Payment Sytems. When you enter your own product into a CPA network, you have to check if they have a good payment system in place for affiliates who will offer your products to the people. The CPA network must handle all the logistics with regard to this.

Fee Structure. Your advertisements will start running when you have made the deposits. The amount may depend on your payout and the amount of people you want to attract. Knowing about their fee structure will help you plan out your budget since a campaign might end up requiring several thousand bucks.

Monitoring Tools. Go for a CPA network which will give you tools to monitor the traffic you are getting. You need to know where people are coming from and what they are doing. The closer to real time the reporting gets, the better.

As an advertiser it will be up to you to choose the CPA network you want to work with. You may want to start with the small ones and as you get good results, take a shot with the bigger companies.

You will also be responsible in creating promo materials like banners, emails, and the works for the affiliates to use. Make sure that they will be attractive to your target market and give them a variety of materials that the affiliates can use.

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