Is Your Lead Generation Process Slumping?

By: Steven Suchar

Leads are the name of the game for building any kind of business both online and offline so having a good lead generation process is crucial to the ultimate success of your business.

Though not all leads are created equal and not all lead generation processes are created equal. A substandard lead can cost a lot more than it would appear at first impression.

For instance, if leads have not been qualified in the promoting process then you may yourself wasting time on unqualified and disinterested prospects. Your sales response rates drop, and business declines. It is a vicious spiral.

Understand, the lead generation process can be work intensive, both online and offline. The offline lead generation process involves driving to meet folk face to face, and lots of phone calls. If the leads are taken from fliers and forms filled in at trade shows, these leads have to be put into a database and then made contact with individually. Information may have to be sent out, which involves cost, and one way or another those leads need to be qualified and then stepped up to a sales office. The sales office then has to go through more processes, through to closing, which hopefully ends up in a sale.

Online lead generation looks to be much more straightforward on the face of it, but if you are the owner of your own Mlm or network marketing company ; you know that simply ain't so. Instead of fishing in a sea searching for the right fish, you are fishing in an enormous ocean of folks, none of whom have heard all about you, or your minute business!

Any business takes time and money to get it off the ground, the more money you can invest in your business, glaringly, the more that you can spend on hiring people to do the time consuming roles, or to do the things you can not do. You can also spend cash on advertising which should bring in more leads.

If you have built your beautiful web site and you are following all the tried and tested methods of success, like adding articles regularly, answering emails swiftly, employing auto-responders and having a prominent opt-in box, and you have built masses of backlinks thru article submissions, blogs and social media sites, why the heck are not you making any money?

If you're like 97% of all web marketers at that point, you may possibly be thinking of giving up and returning to the world of offline selling. You were good at it. But there are not any jobs! The people in line ahead of you are individuals who are more qualified than you are!

So what to do? Buy leads? Good luck with that. Even if you can find a credible company which will give you fresh, qualified leads, you will pay thru the nose for them, whether you convert them to sales or not. Your profits are quickly sliding away and you cannot raise the cost of your product, because then nobody will be interested.

What you want is a reliable lead generation system that works, one that's easy to learn and one that keeps you in control of the whole process. Your lead starts with you and ends with you when you close a deal. You want a system that teaches you the latest methods of grabbing those focused and qualified leads, and will keep you current on the latest, innovative methods for getting you through the lead generation process easily, leaving you with more time to build and enhance your business.

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Steven Suchar writes inspirational articles on Attraction Marketing, Personal Branding and prides himself on providing valuable content. He offers up some excellent lead generation process advice here. What type of lead generation process do you employ?

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