Is SEO Still Important?

By: Owen Barron

How relevant is search engine optimisation today? Quite a bit, say experts, although we can no longer rely solely on it as a marketing strategy.

Why this change in trend when things were going pretty well even just a few years ago? The answer is because we, as internet users, are changing the way we search for information on the Web. Take the example of a website that makes connections through social media. It's more exposed or more visible which means search engines are likelier to zero in on it based on a particular query. Compare this with a website that still follows the old SEO tactics and you'll notice a big difference.

SEO still plays a big role in determining how popular and visible sites are. After all, it's through optimisation that we come to be connected to relevant websites. No broken links, optimised meta tags and navigational planning are important and must be incorporated no matter how much social media is also utilised.

According to studies, this side-by-side working of traditional SEO and social media caters best to small businesses that can't bank solely on brand image. Unlike large companies that have already made a name for themselves, startups and small ventures must rely on first building customer relations, making themselves more visible through ad campaigns and depending on good old SEO with social media networking. Once they've created a solid brand image, they can slowly rely more on social media to stay afloat.

The one tactic that has remained invaluable to boosting rankings and directing web traffic is content quality. No matter what optimisation methods you use, good content is something that can't be compromised. After all, no matter what type of internet user a person is, he or she visits websites for information and poorly delivered content is just begging to be ignored.

Top search engines may be changing the way they scour the Web for information. These changes are necessary to keep up with the times and to reduce the number of websites misusing SEO tactics. Rather than view them as a nuisance, we can embrace the tools and let them serve as the basis for high-ranking, optimised sites.

For those who're out of touch with on-site SEO or those wondering just what it entails, it includes internal linking (linking related articles together in the site), avoiding keyword stuffing, embedding video content so that users can watch them directly without going to a video sharing website, keyword variations, and most importantly, writing for people, not for search engines. This last is crucial because many tend to target the latter without considering readability.

SEO tactics for the times

Certain methods boost traffic and rankings more than others. The ones given here are what were popular in 2013 and will flow over into 2014.

Original content, no duplications: As mentioned, content is king and original content rules the universe that is SEO.

Mobile optimization: More of us are using our cell phones to stay connected online which obviously means websites must be tweaked to function perfectly on whatever device has internet connectivity.

Link building: Still important, link building has now been given a tweak by being able to lend credibility to websites. Linking an author with a search engine-run social media page helps get better rankings.

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Optimize your company's website by allowing the experts to do search engine optimization for you which will improve your page rank. Contact a SEO company now to improve your business.

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