How to choose a link building package?

By: Thomas Decker

Whether you are running an online business or a physical brick-and-mortar store, having a website and promoting it to your target audience is an absolute must for your business to grow. SEO is a powerful digital marketing technique and you should choose a link building package wisely to derive the maximum benefits. Link building packages come with different options and will depend on your business objectives and requirements.

The objective of SEO is to improve rank of the webpage of your business in popular search engines like Google. Research suggests that amongst the people who search for information on the Internet, a very small percentage of users go to search results shown beyond second page. Hence, it is extremely important that you rank better so that you visibility to your potential customers increases and in turn the rate of conversion.

You also need to choose your keyword based on the search volume and competition. The high volume and low competition keywords should be chosen for better conversion. Usually a set of keywords is selected to start with and once the improvement in rank is achieved in those keywords, another set is taken up. This makes SEO an ongoing activity and your webpage starts showing up for more number of keywords.

The SEO project usually starts with analysing the website for SEO purposes. Few checks that are carried out are like check for duplicate content, spam back links etc. Also, it is checked whether any black hat technique has been adopted which may be penalised by Google algorithm. The next step is to choose the web pages and keywords for which it needs to be optimized for better conversion. Depending on the industry and the competition of the keywords, a link building package is to be chosen. It usually takes longer time to improve rank for high competition keywords. In such cases, long-term link building packages will work out cheaper than monthly packages.

It is important to ensure that all the articles, blogs or reviews that are written for link building have original content and they are checked for plagiarism before publishing so that it does not get penalised by search engine algorithm. You should also check that the service provider doesn’t use any automated software for spinning the content or submission. The service provider should also build natural links. Natural links take time to get indexed and the process will take somewhere between one to three months but these links get higher importance by search engines. Also, the links should come from different sources like articles, blogs, press releases etc. using different strategies like text links, direct back links and anchor text.

All the content produced is to be sent to you for approval before they are published. Generally, link building packages provide regular reports on keyword suggestion, initial Google rank, links for published content and also improvement of ranks after regular interval. The level of activity like number of articles, blogs, reviews, back links etc. will also depend on your budget for SEO. From the above, it is quite evident that choosing the right link building package is extremely important for achieving the desired business objective.

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Choose a link building package after discussing your expectations with the SEO agency. They may have a wide range of link building packages for different clients.

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