How to build e-commerce websites suiting your business needs?

By: Kim Meredith Smith

An Ecommerce web design is a little more complicated than putting together a website to highlight your enthusiasm for car collecting. An Ecommerce web design in Los Angeles might include a catalog of products available at a store on Rodeo Drive, or it could be a site designed for a small service business in St Paul, Minnesota. The basic concepts are the same even though the site might be more complicated for a business selling a product. The website still needs to meet some simple requirements.

One requirement for most business owners is for the finished product to be an affordable web design. Unless you are creating a site for a Fortune 500 business, there are probably budget limitations that need to be considered. So although the look and function are important, the website price is important. Ecommerce web design is about making money not spending tons of cash on a fancy website that doesn’t fit the company’s needs. So the first thing to determine is “what does your company need?”

So to begin with you need to determine some simple things about your ecommerce web design. For instance, do you need a shopping cart that allows customers to purchase products? Some businesses need a catalog of products that are available at a store, but customers must come in to purchase items. Other businesses may need both a catalog of products and a shopping cart. If your business provides a service, it might be beneficial to show examples of your work or reviews from clients. This might include a gallery of finished products or quotes from past clients. Once again, you might want to include both.

To build your Ecommerce web design in Los Angeles or anywhere in the world, it makes sense to at least get the advice of a professional or look at websites that are similar to your business. This way you can get a feel for the layout you prefer, the colors, design, navigation, and other features that will help you encourage visitors to stay on your site and explore all of the pages. You can always create the site yourself, but affordable web designs are available from professionals so it doesn’t hurt to investigate the options before making a decision.

Regardless, the website price shouldn’t be the deciding factor. The saying “you get what you pay for” isn’t just a myth. The key to a successful Ecommerce web design is functionality. This means that you do not over power visitors with too many graphics or colors. The site should be inviting and not distracting. Obviously, bright colors are usually not a good idea. Of course, if you are a professional clown bright colors will help tell your company’s story. In the end, any website even an Ecommerce web design is nothing more than a vehicle used to tell the story of your enterprise.

So what should you take from this article? Well, an effective Ecommerce web design doesn’t need to be expensive or glitzy. It shouldn’t overwhelm visitors. It should tell the story of your company and meet the needs of your business. Of course, you want potential customers to find you, so provide maps to your location and make contact information easy to find. Finally, it should be expandable. Think about where your company might be headed in the future. If you sell a service now, is there any possibility that new products could be added to your business offerings. If the answer is “yes,” then consider a website that can easily be expanded to include a shopping cart or catalog. If you would like some help with your Ecommerce website, click here to get information on website prices and affordable web designs.

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Kim Meredith Smith is a digital marketing manager in a leading Los Angeles web design and development company

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