How to Use Facebook to Promote Your Business

By: Owen Barron

Facebook is currently the largest and most advanced social networking site in the world. It provides a secure platform where people can share information, images and videos. As well as for personal use, Facebook can also be used to promote any type of business. As a business it is essential that you have a big online presence, and Facebook can certainly help you to achieve that presence providing that you follow some simple tips and tricks. This article takes a look at how to use Facebook in order to promote your business.

Signing Up to Facebook

The first thing that you will need to do is to sign up to facebook. This process is quick, and it is completely free to do. Simply follow the steps to create a Facebook Profile if you don't have one already. You will need to have a profile in order to be able to create a Facebook Page. The Facebook page can be used to promote your business. Other Facebook users will be able to search for your page, and they can also choose to 'like' it. Once they have liked it they will be automatically notified with your status updates on their page.


Once you have signed up to Facebook you will have a few options to be able to customize your page. The first thing to consider is the name of your page. This should almost always be the name of your brand or company. You will have the choice to also choose a profile picture for your brand as well as a cover photo. According to current laws you are not allowed to display images that are promoting any products or services that you sell on Facebook. It is best to choose images that are used on your website, such as logos, or other photographs that you feel reflect your brand's identity. You will also want to include links to all of your other social networking sites, such as twitter and YouTube, as well as a link to your business's website address.


Now you will need to consider the type of content that you will be posting. One place where many companies go wrong is that they continously post information solely regarding their business. A good Facebook page will instead provide high quality content which is engaging and entertaining. This way your followers can share the content and get something out of it. Then occasionally you can share information on your new products or flash sales, without putting off your fans and followers.

Professional Help

Setting up, branding and providing continuous high quality content can take up a lot of your time. You can however choose to hire some specialists to either advise you on what social networking platforms would be best for your needs, or they can even take control over your whole Facebook fanpage. They will have the skills and knowledge to create a great looking Facebook fanpage, and they will also be able to run effective paid promotions.

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