How to Capture Real Estate Leads

By: Gary Bennett

Nowadays, real estate agents are tapping all sorts of media in order to reach their target audience and hopefully capture real estate leads. They place their ads in newspapers, magazines, phone book directories, and other advertising spaces. But with the Internet today, itís important to note that not many buyers actively use the more traditional forms of media in order to find real estate agents. Instead, buyers simply browse through the Internet to search for the best agent they want to deal with.

Thatís why if youíre a real estate agent, and your current lead generation strategy does not involve capturing online real estate leads, itís time to reconsider your strategies to include this rich market.

How to Capture Online Real Estate Leads?

When visitors go to your site, they see your service offering, your credentials, and how you can help find them the best real estate properties. As much as possible, you want to convert visitors to your site into real estate leads. But how can you do this? Getting their contact information such as email address or phone number is the key. However, this is easier said than done. People are becoming increasingly wary when it comes to revealing their contact details for fear that it will be abused. No one wants spammers sending unwanted emails to their account or annoying agents calling them up on their phones.

These are some tips and tricks on how to capture real estate leads by getting their contact information online.

Donít be over aggressive in getting the buyerís contact details. Have them perceive value first for them to trust you with their contact information. Allow your visitors to browse and search for homes even if they donít register. Some agentsí websites make the mistake of not allowing the visitors to access housing information without registration. This only leads the buyers to exit your website and look for another one that will allow them to search for homes without registration, thus losing potential real estate leads. You should only require registration for the buyers to access special features in your site.

To capture real estate leads, give them a good reason to register in your site. You can provide special features that are only available if they register with you. This can include providing comprehensive reports on crime rates or school information in a certain area. These things are valuable information to the buyer who is in search of the perfect home or neighborhood to move into. You can also send emails to your registered users that alert them on new listings in their area. This will help convert real estate leads into clients.

Give your online real estate leads the peace of mind knowing that the personal information they give you is kept confidential and secure. A short paragraph that assures the buyer that the information they enter will not be sold or revealed will definitely go a long way. Also, even after they have given their contact info, continue reassuring them that their personal details are kept safe in your hands.

These are some tips on how to capture online real estate leads.

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Gary Bennett has spent the last 11 years helping fellow real estate professionals and Realtors with SEO on their websites. Visit for more information on how you can implement proper Real Estate SEO in your business, for a fraction of the cost.

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