How much influence does package have on food marketing?

By: Lalit Kart

Good quality packaging plays an important role in sales and distribution of food product. People will pass over from the product with poor packaging and opt the better package design. If any business doesn’t change their package according to time then they are prone to lose to their competitors with the better-designed package. Being flexible to change is necessary for today’s highly competitive market.

Influence of package

Food packaging is the main link between the product and the consumer. It has all the vital information and labels that communicate with consumers and tell product details to them. The consumer will certainly read all the details of the product and understand what they are buying. There are big brands who doesn’t need much branding and their labels and packaging design are a familiar face for customers. These kinds of products can be bought without much reading because consumers trust the familiar brand.

There are incidents when popular food brands tried to change their signature logo. Most of the time it resulted in a disaster. Consumers were unable to recognise their favourite brand and most of them thought the product under new logo and design is fake. It resulted in a heavy drop in sales and many big brands lost their market share due to this mistake. These businesses tried food branding under a new logo and failed miserably.

The scenario is quite different for small food product brands. They try to perfect their logo and design and keep changing according to needs of the market. They also have a familiar logo but their packaging design keeps shifting according to the convenience of their targeted audience.

Protection of food

Food packaging should be made in a way such that they can endure the journey time till the product reaches the supermarkets. Food and beverage packaging design companies design packages which can withstand vibrations, shocks, and impacts that may occur during transportation. Any damage can affect the overall integrity of the food product. It should protect the product from outside elements like dust, liquid, moisture etc. Quality packaging will protect the food anywhere, it will highlight the food product and maintain consumer’s confidence.

Marketing of products

The best way to market food products is through package if any business doesn’t have a big marketing campaign. Front logo plays a big role in the marketing of products and it is showed in advertisements across different platforms. There are companies which provide food marketing services bundled with package designing. If the product is marketed through traditional methods then logo and details will be shown through television ads and flyers. If the business opts for digital marketing option then the logo and product information will be shown on the website or digital ad copies across different web portals and search engines.

Overall, there is many roles food package plays which ultimately leads to higher sales. If a product needs to be successful then it should be packed in a convenient yet durable package which can protect food from outer sources and should be able to market the product in a better manner.

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In this article, the author is talking about the influence of package on the sales of any food products and the role food marketing services company in it. more

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