How is Instagram Important to SEO?

By: Guria Norland

If you are too busy with your organization that you care less about Facebook and Twitter, how much more should you be interested with Instagram? You believe it is only a total waste of time-but you are extremely wrong. Social media can significantly play a role to your Internet marketing initiatives. According to the 2012 Social Media Marketing Industry Report of Michael A. Stelzner, 85% of online marketers said that social media marketing has helped them increase their business exposure while 69% disclosed that it increased their traffic. So, do you still need to make inquiries on how is Instagram important to SEO?

Instagram Has its Share of the Market

Forbes released the report of Instagram that it has 90 million of active users every month. Forty millions of photos are posted each day. These shots receive 1,000 comments and 8,500 likes each second.

The Marketing Value of Photo Sharing

Instagram started off as people’s way to share their lives by means of various images. Nonetheless, businesses, such as those that offer Search Engine Optimization (SEO) products, were quick to acknowledge its importance to developing brand awareness and connecting with buyers. By posting attention-grabbing pictures to their accounts regularly, they educate people about their existing and brand new products, as well as their upcoming and present promos. Occasionally, enterprises also share photos about their business events and social activities, which in turn contribute in developing the company’s representation. Riding on the popularity of Instagram, some organizations even hold photo contests to boost consumer participation and improve client base.

Instagram and Your Search Engine Results Positioning

But more than these, Instagram offers business owners like you the added value to search engines like Google. By developing an Instagram profile that links to other social media accounts and company websites, you are subsequently sending a concept to search engines that you give increased value to social media. In addition, you allow them to associate the profile with your company website through links (or hashtags).

Developing Your Online Presence through Instagram

How is Instagram important to SEO? This photo sharing site lets you make your online presence through these strategies:

1. Distribute photos of your merchandise and company events regularly.

It is necessary that you share photos regularly (whether or not these are about your products or company activities) to build organization and brand awareness, as well as to boost their interest and motivate purchase. Along the way, you are also helping the likelihood of your site to position higher in search engine results.

2. Employ hashtags to help increase your followers.

Hashtags develop more exposure for your company. They likewise make it simpler for people to search out your products. Most important, hashtags can assist you increase the number of your followers.

3. Link up Instagram to your Facebook page.

All the photos that you will share to Instagram should also be seen to your Facebook page via the share settings. This is like striking two birds in one stone. You get the interest of your followers and friends because of the images.

Instagram is probably not as huge as Facebook-at least not only yet nevertheless it will soon be. Businesses are realizing this opportunity as they are now incorporating this photo sharing site in their search engine marketing initiatives. They will not anymore ask “How is Instagram important to SEO?” How about you?

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