Hotel marketing

By: Ariadna Fernandez

Marketing strategies for this sector are, in general, very complex, detailed for a long term. It is not an easy job to design and implement a marketing strategy appropiate for the toursim product that it is offered. There are several economic and financial characteristics that can be highlited as special in this sector and in the application of marketing as the ones we are going to mention here: the nature that the hotel product offers; a hotel product is always different, in other words if a hotel room is not occupied that represents a loss of income. This aspect is reflected equally in the income fluctuation of this domain. The cost structure of a hotel is also special, but they are divided in the same way in direct and indirect costs, like most commercial activities, with the mention that a hotel has a larger proportion of fix costs, which arrive from the housing area in most of the cases. As what it has to do with the gastronomy, the proportion is reversed, the variable costs being greater.

Tourism marketing and particulary the hotel industry is very complex and the resources that can be used are very varied. Its importance is obvious also in this case, as in all the other domains, because for example, with the various offer of hotels benidorm, a tourist must be guided in order to choose the best hotel benidorm or the family holidays benidorm that best suit their needs. Same situation will arrive if we are talking about a torrevieja hotel or an altea hotel as in many other areas that have a very large offer for tourists.

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The methods used in hotel marketing are developping every day, making this sector a very attractive challenge for specialists of the domain.

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