Emerging Trends of B2B Demand Generation

By: Aedan Robbert

Changing preferences of the media and proliferation of devices are dictating the speedy evolution of marketing and branding strategies. As companies are working out ways to present their products and services to time-starved buyers, new marketing and sales landscape is getting driven by variety of tools and technologies. These new tools and technologies play an important role in B2B demand generation for various business verticals and a lead generation company constantly updates itself with these changing trends for best business solutions.
Here are certain emerging trends that can be followed by a lead generation company or B2B appointment setting company for better market results.
• Mobilization – B2B marketers now have better opportunities to collect quality customer data for B2B demand generation as most people now have greater access to an array of channels like social media, email, tablets and smart phones. There are certain ways on how B2B marketers can use their marketing techniques to mobilize marketing campaigns via smart phones and tablets.
• Using B2C tactics in B2B demand generation – According to industry research, there has been a major rise in the number of B2B traffic due to the increased number of new visitors. This is a reality that every B2B marketer is facing these days.
The Director of Marketing of a lead generation company wrote “B2B sells to account, not individuals, and yet most of the widely practiced personalization techniques are geared towards individual behaviors or browsing histories”.
• Connecting C-Suite to Marketing – With “Revenue Performance Management” making a significant move as an emerging and important category, C-Suit selling has become an important topic of discussion.
• Integrating traditional & social media – Media channel proliferation posed B2B marketers with the challenge to stay active across varieties of business forums. This is an initiative taken up by progressive B2B marketers in order to integrate social media with traditional media to get better results in terms of communication, prospect reach and engagement.
The combination of social media and marketing automation in your company’s marketing mix allows you to elevate the effectiveness of marketing with minimal cost and disruption. The real need of a lead generation company for B2B demand generation is to follow a process-based approach for better B2B campaigns. It is wise to start the process by identifying obstacles and then to develop an understanding on how to efficiently integrate the method for best business results.
It is expected by the industry experts that there will be a massive growth in ‘technology–driven marketing automation’ system, as 2012 is going to be a year of innovation in the marketing segment. According to the 2012 CMO survey, the spending on Internet marketing is expected to go up to 14.3%.The implementation of these methods in B2B marketing campaigns can help organizations with both internal and customer-facing communications.

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With huge years of experience in web industry, Aedan writes articles for IT industry ad have also organized different seminars related to lead generation company and b2b telemarketing. Regarding IT related more information just visits www.aayuja.com/

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