Does Your Social Media Strategy Satisfy The 7 Most Important Requirements?

By: Owen Barron

Social media is one of the most powerful marketing channels today. The main advantage of using this platform is that you get to know and understand your target customers on a personal level. However, in order to optimize on social media, your strategy needs to have certain essential elements. Here are seven of them. Make sure that you don't miss out on them.


Like any other marketing campaign or formulation of business strategies, social media strategy should also be based on goals. You need two kinds of goals – short term and long term. Bifurcating your goals into these two aspects is beneficial because you can target smaller and easier goals while maintaining focus on the long term goals.

Process–goal alignment

Formulating goals goes in vain if you do not align your processes with them. For example, if you want to generate more traffic to your website, you need to identify and communicate with as many people as you possibly can. On the other hand, if your target is to aid conversions, your need to identify very specific groups and people so that you can spend more time working on them.


What is the ultimate objective or intention of formulating a social media strategy? This objective should be the focus of your entire program, both in terms of short term and long term goals. Diverting focus could bring your entire campaign crashing down.

Engage, convince and retain

You need to follow a three point formula if you want long term benefits from social media. The three pointers are engage, convince and retain. Strategize to engage customers with powerful content and meaningful conversations. Once you develop followers, strategize to convince them about your business and the benefits of doing business with you. After you succeed in convincing, don't let your hard work going in vain by letting go off the thread. Strategize to continue engagement so that your followers and fans remain with you.

Redirect to your website or blog

The end objective of any social media strategy is to increase sales and profitability of your business. For this, merely conversing on social media will not help. You need to redirect them to your domain. Once potential customers reach your domain, the ball is in your court. With robust content and by providing an excellent user experience, you can convert visitors and increase your clientele. So, do not forget to mention links of your website or blog.

Social media activeness

You need to be active on social media so that you don't slip out of the attention span of your target customers. Make it a point to spend at least an hour everyday on social media. Give daily updates to your followers. Post new blogs at least twice a week. Reply to comments almost every day. The more active you are, greater are the benefits you obtain.

Convert customers into brand advocates

Marketing on social media is akin to a chain reaction. Once the reaction triggers off, it continues indefinitely. When you formulate social media strategy, your aim should be to create this kind of a reaction. Your customers need to become your advocates by talking about your business with their friends and acquaintances. This way, you get maximum returns with minimum investment.

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Social media can be a tremendous marketing tool if only you can strategize in the right manner. Social media can be a tremendous marketing tool only if your strategy covers certain essential elements. Internet marketing companies like Webfirm help you design a social media strategy that will expand your reach. Visit this link to know more about social media marketing techniques.

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