Creative Ways to use Specialty Paper for All Occasions...and Business Marketing Too!

By: Chris Robertson

Specialty paper has progressed a long way in the past decade...far from the simplistic stationary packages we were all accustomed to in years gone by. In fact, specialty paper stores today feature an array of products designed to meet every personal and business need for the creative-minded individual. Let's explore some popular uses for specialty paper that can be implemented by folks from all walks of life.

Special Occasions and Holidays

Probably the most popular uses for specialty paper are during special occasions and holidays. There are plenty of colors and designs to choose from with holiday or occasional themes. One example is wedding invitations. Weddings usually require specialty paper invitations for anywhere between 50 and 250 invited guests. These will be mailed with some sort of inviting message along with the date/time and special details about the wedding and the bride and groom. Thanks to specialty paper products, wedding invitations can be custom made to match the wedding theme and colors. Invitations or announcements also come in handy for baby showers, anniversary parties, birthday parties, graduations, etc.

Specialty paper makes great Christmas cards along with specially made envelopes to spread holiday cheer to your loved ones. With the right type of printer, you can print your computer-designed cards on bright cardstock to make your cards have the look and feel of store bought holiday cards. Cards are also great for occasions such as birthdays, get well greetings, thank you notes, and anniversaries. There are various styles to choose from, such as metallic, pearlescent, parchment and solid cardstock.

Children and Teens

Specialty paper provides a fun way to keep kids occupied. It's used for scrapbooking, which has become a favorite pastime for many pre-teen and teen girls! You'll find numerous colors and styles of paper along with markers and unique ink stamps by brands such as Memories to accommodate all the needs of a scrapbooking hobby. Smaller children enjoy crafts in general, which usually require some sort of specialty paper to complete the craft projects.

Specialty Paper Ideas for Your Business

Consistent business marketing helps your company shine among customers and prospects, and specialty paper will likely play a crucial role in your campaigns. Use cardstock as covers for special promotional packages. Print your company logo and address along with your Web address on business cards, letterhead, envelopes and invoices using specialty paper products to match your business colors. Get noticed with bright colored flyers. Create sales letters and mail these using bright envelopes printed to your specifications. Create postcards with special offers, including a cutout coupon to encourage customers to buy now. Create special "thank you" notes to show customers your appreciation. Doing these marketing tasks consistently will not only keep your company name in front of customers, but will also establish trust so you can gain repeat business for years to come.

Buying Specialty Paper Online

You can easily order specialty paper, ink stamps, custom labels, invitations and more through an online store. Some stores specialize in these items, and carry reputable brands such as Curious, Stardream, Astrobrights, Pop-Tone and Prism. When shopping for specialty paper, look for description terms such as "lasersafe" or "acid free" if you plan to do your own printing. Also, order in smaller quantities to start with so you won't accidently order too many of a color that doesn't quite meet your needs.

With all the unique specialty paper products and accessories available online, you'll find plenty of projects to keep you and the kids busy for days on end!

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Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies. For tips/information, click here: specialty paper
Visit Majon's crafts-hobbies-art-supplies directory.

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