Craft a Kick-Ass Ecommerce Page

By: Clare McGrath

Are you looking to generate the most revenue you can with your ecommerce page? Crafting the best Ecommerce page on the web will surely get your business noticed for the right reasons. Ecommerce website developmententails some SEO tactics, user-friendly navigation and design, and clear purchase pathways. Continue reading on to learn a few tactics to craft a kick-ass ecommerce website.

Clear Product Information

If a potential customer reaches your ecommerce websiteyou want to make sure they stay there. Decrease bounce rate and increase conversions by providing clear and concise product information. This includes pictures of the product(s), its function, name, and price. Answer all of those frequently asked questions about your products before a new customer has to ask them, or leaves to find the information on a competitor site!

Be sure to also include:

Warranty information
Complementary products
Tell Your Shoppers Who You Are

Ecommerce webpages are a common point of entry on any website. When a potential customer clicks on your ecommerce page, make sure your brand is prominent throughout the navigation and content. Your top navigation will help people recognize the brand, get a sense for the style and the details of what your business is. With clear navigation, shoppers can easily scan your site if they need more information. Don’t forget to include a search bar on your ecommerce website!

Don’t Forget About SEO

By having an ecommerce page directly on your website, you have the power to apply SEO procedures and keep those users on your website; some third-part ecommerce sites don’t have the ability to be SEO-friendly. Professional ecommerce website development companiestie in SEO best practices within your website in order to drive well-qualified online shoppers to your ecommerce page. Key-worded content is crucial on an ecommerce website because Google and other search engines need content to scrape in order to lead users directly to your website.

To Learn more about Kirk Communication’s ecommerce website development services please visit Ecommerce Websites or call 603-766-4945.

Our team comes from many different backgrounds with years of experience in different industries and different companies. Kirk was founded in 2005 and has been rapidly raising search engine rankings for companies, just like yours, ever since.

Kirk utilizes a data driven approach to implement changes that increase your web presence, and an analytical approach to shift efforts and techniques to make an impact where you need it most. We work side by side with you to ensure all marketing efforts are aligned, resulting in positive returns on investments.

We are an SEO company as well as web design agency. We do everything from content writing and social network integration, to e-commerce website design and graphic design. Kirk is unique because we are able to combine our data driven SEO approach with flawless digital creativity and functionality. Not only will you excel in search rankings, but you will also have a beautiful, state of the art website. We do it all, and we do it well.

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Clare McGrath earned her BA at Saint Michael’s College in Colchester, VT. She holds her degree in English Literature and Philosophy. Clare is a Project Manager and Content Writer at Kirk Communications. She works in all areas of MAPS (marketing, project management, account management and sales), as well as writing content for websites.

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