CRM: The High's and The Low's

By: Desmond Ryne

Customer Relationship Management, or CRM is a tactic used by a lot of companies to be in touch with their prospects, customers and clients. One must not deny that CRM is an essential part of a marketing plan. But one must also consider that CRM is not just used at the beginning but all throughout the business – to build relationships with your clients and prospects in ways useful to you both.

Sales activities are where CRM is used commonly as a technology to coordinate your business' processes.

People often think that CRM is expense generating and takes most of your profit away. If you are having this kind of mentality, then clear up your mind and set up a new mind set. Think again. With the advancement of technologies, CRM is a cost cutting way to improve your business. Aside from reducing the cost of customer service, CRM, through its software and applications enables you to maximize your time – which is very vital for a business.

CRM ensures your business' quality and efficiency. Aside from this, CRM helps you keep in touch with your customers, which means that your communication lines are open. Through this, you are able to gain decision support and enterprise agility.

However, as much as CRM has a lot of advantages, one might also be encountering problems with some applications being complex to the point that it is not easy to manipulate and requires a professional background on software. Another important concern is that of security since we could hack to almost everything.

Nonetheless, Sage CRM offers you over-the-top applications to help you build your business! With its products that are user friendly and easy to access, Sage CRM guarantees you an effective way to connect with your clients without so much the hassle.

See your business grow with Sage CRM!

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Desmond Ryne is a business consultant for 5 years, a father of 2 and a good husband to his wife Meredith. He also has a passion in writing. Desmond has been a fan of Sage CRM because it helps a lot in organizing his clients and suppliers.

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