Best Technology Available for Starting E-Commerce Business

By: Divyansu Sarma

Market has a great potential for upcoming online store business. Numbers of E-commerce website are launched in recent time. People already into certain specific business are showing interest in online store development. This gives add-ons to their business and boundary less market.

Businessmanís not involved into IT industry doesnít know where to start. As a result either they invest in wrong direction or unnecessarily waste huge amount of money. In this article I just cover technology part of ecommerce website development.

On the basis of market trend following are best option available for ecommerce development technology:

1. PHP & MySql

Now a day PHP and MySql is most used programming language. Developer can also use PHP based frame work such as Zend or Code Igniter or any other framework for e-com website. Performance of website is good and easily can be optimized as per our specific requirement. Development from scratch required huge investment. It is not wise idea to invest that much of amount in initial phase. First we should go for on the self product and then after some time we can migrate to customize development.

2. SaaS

Saas is very popular model for web based application development. Company providing Saas based service does not share codes, but they rent them as per client requirement. Any application developed under saas model is sets of module. These modules are loaded with generic feature as per current industry norms. Online store can be Setup in a week to get live. In India Martjack is one e-com service provider who work on this model.

In case of ecommerce SaaS model is very popular between non-tech and non-professional investor. Those are well aware about web industry and online portal business can easily say this is unprofessional way to start any serious online business. Following are points make clear, why SaaS model is not good for starting e-com business.

a. Codes are not shared with client.

b. Unique idea cannot be implemented related to website designing, special effect, functions etc.

c. Clients are heavily charged even for simple changes or feature development required.

d. It is closed environment.

e. Data are not secure at cloud environment and forcefully rely on the service provider.

f. Startup cost is low but when compared for more than two years, investment cost goes higher as compare to other available option.

g. Low performance website due to shared hosting environment.

h. Not easy to discontinue with current service provider.

i. 100s or 1000s of website using services of same service provider give look and feel of more or less same.

j. Enhancement through any plug-in, patches, or any other means are not allowed at customer end.

3. Magento

Magento is an open source platform for development for ecommerce website. It is largest used platform for online portal development by serious player. PHP based e-com platform is developed maintaining high standard of programming methodology. Dedicated team and large number of community are supporting this awesome platform for bug fixing and developing out of the box feature. Megento come in both paid (Enterprise Edition) and free (Community Edition) version. Flieger India is online store or e-commerce Development Company works on Magento development and provides end to end service with complete peace of mind at affordable cost.

Recently it is observed that most of Startup Companies getting into online business are using Magento. It is loaded with large number of feature and function to run online website and business. Easy to install plug-in and add-on gives your website with mind blowing feature. This canít be even thinks in case of SaaS model and in customized model it will cost must higher. Following are listing of few compared feature that give Magento superiority over SaaS model.

a. Codes are available and developer can make any type of customization.

b. Implementation of unique concept is possible. Uniqueness is a key to get success in website industry.

c. Clientís are charged only once for development. Freedom to change website Development Company at any point of time if their charges or service are not satisfactory.

d. Open environment to make changes in code.

e. Complete website and data are secure under ownerís control.

f. Startup cost is little high as compare to SaaS model, but in long run it will be wise investment decision.

g. High perform based on hardware and software resources.

h. Client can easily move with their code to any other development company.

i. Capable of building website with unique look and feel.

j. Collection of thousands of free and paid plug-in make it very power platform for the development of online store development.

Based on the above comparison anyone can easily come up with conclusion that for starting serious e-commerce website business, Magento is best available option.

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Divyanshu Kumar is web technology entrepreneurial and ecommerce Development Company consultant. He is Technical Director at and Founder of Techinaut . He is associated as consultant with many internet business projects for Web Development Company, web application development, Online Marketing, Search Engine Optimization, Social Media Optimization etc. visit:-

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