Are you wondering why your product did not sell?

By: Sneha Shah

More often than not, entrepreneurs create their products according to their perception about their audience’s need instead of actually figuring out what their customers want and looking upon their problems.

Some of the main reasons why your product did not sell off are as follows.

People mostly buy products as a solution to their problems. If your product fails to serve as an effective solution to their problem, they are sure to reject the product you have launched.

Another thing limiting your sales is your insufficient subscriber list. If you don’t have too many people on your list, your product won’t get sold. It is quite obvious that everyone on your list won’t be buying your product. Do not assume that everyone on your list is going to buy your product. That would be a big blunder on your part. Only a specific percentage of people will check your email and make the effort of reading it completely. Even after going through it, not everyone will buy from you.

Moreover, if you have not created a sense of urgency to buy, your product won’t be sold. If you tempt your customers to hurry and buy your product, only then you will be able to sell the product. Now the question is how to create a sense of urgency. This can be done by informing your customers that they have a limited time. If you introduce an offer according to which they can buy the product at half the price till stocks last, people are sure to rush to you for the purchase. Everyone wants to save money and that’s exactly the idea behind this.

Sell the type of product people routinely look for. This would naturally increase the sales. Such products manage to create an audience for them on their own without any special effort.

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