Appreciation Marketing Is The New Follow Up

By: Brenda Gagne

Customers are the live blood of any company. Marketing to prospects is more costly than keeping a current customer. So what’s the best way to get your customers to keep coming back? Well history has trained us that the greatest way to “grow” your business is to build PERSONAL RELATIONSHIPS with your customers and clients.

In the past this was easy to do. There were small stores where everyone knew each other. However, lately the franchises have become larger and less personal. Then the internet exploded! Online purchases grew overnight, which does not allow any relationships building to occur. Then there is the small business owner. How can they compete with the larger stores?

So how do you create personal relationships with your customers, and do they even want one? Well the majority of people have opted to use an email connection.It's quick, it’s easy, and gets the message across. However spam blockers or the customer usually delete them because they are impersonal.

Here’s another alternative that is increasing at a rapid rate, in particular with those businesses which rely on word of mouth referrals. It’s as easy as sending email, but it also brings back the personal touch and helps create that coveted business-customer relationship.

Create Loyal Customers is a method that helps you to build customer relationships and faithfulness. How? Well the snail mail actually delievers the real greeting cards. Remember the last time you got an unexpected card in the mail? Hopefully it hasn’t been so long that you can’t actually remember it! 97% of the mail that people look through everyday is impersonal. Yet if they see a greeting card in there, and it has a REAL stamp, and it was from you… You can’t put a price on that! Well actually you can. Sitting at your computer these cards can be sent for $1!

Say “Thank You” and share your appreciation with your customers, and your business will thank you for it. Create Loyal Customers is changing businesses for the better right now. Learn how they can help your business grow. You can actually send a card for free to try it out. Go to Uncommon results occur when you use a common sense approach such as appreciation marketing.

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Brenda Gagne is a Relationship and Business Coach who helps businesses bond with their customers and clients, Click here to learn more about Appreciation Marketing, or how to generate more Online Leads.

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