Advantages and Disadvantages of Business Partnership

By: Sneha Shah

An effective business relationship is not very easy to develop. That process has to face lots of ups and downs. Hence, if you are a small business owner, you ought to know about a few of the basic business partnership advantages and disadvantage.

This will help you to assess whether this type of business activity is advisable for your endeavor. Your company can introduce itself in new markets and reach customers faster through partnerships. However, you will also have to withdraw some of the controls over the product and customer experience according to the roles your business takes with the partnership. You have to be sure that the two businesses are harmoniously related to each other. You also have to ascertain that there is an open and honest communication is possible in the executive management team. This will improve your chance for success and this will help you increase your revenue instead of wasting resources.

The advantages of business partnerships are as listed below.

The most important reason why many of the companies plan a partnership with another business is that a new business can be generated. If you have a good partner, your products/services will be able to reach to your target customers in a better way. If you enter in a partnership with a company in a different region or country, a small business will be able to progress instantly across the country and also internationally. The best part of such a partnership is that you don’t need to develop physical offices and teams in all the places around the world where you can have prospective customers.

Marketing can cost you a lot of money. If you share resources for co-branded marketing campaigns, you can easily distribute the funds available for marketing and in this way; your business can be more creative regarding the ways of marketing. The disadvantages of business partnerships are as follows.

If your product/service gets famous in the market, you will have to share with your partner the branding and reputation it has earned. Your business partner may not bother to carry out the customer service as expected by you. Moreover, there are chances that business partnerships have revenue share agreements or performance based compensation included in the partnership. These payment processes should be followed and strictly adhered to.

Business partnerships are certainly not always easy. Hence you have to figure out the qualities you need in your partner before getting any partner for the business.

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