6 SEO Techniques Every Dealer Should Implement to Boost Website Traffic

By: Jennifer Schallehn

Are you struggling to increase traffic to your auto dealership website? You’re not the only one searching for the key to mastering SEO. In order to get high value traffic from your target market, you need to rank on the first page of Google. If you are on the 5th page of search results, your target market might never find you.
Therefore, Instead of discussing one fool proof trick, let me discuss 7 different tips or strategies to improve the ranking of your website on Google, Yahoo and Bing.

1. Create Content that Readers like to Share
Your website should provide useful content for car owners. You can start a blog on your website or add new pages that provide ‘expert advice’ on different topics from vehicle maintenance ideas to guiding a customer through the car buying process. It is important to keep your content relevant, simple, and unique. Your content can cover:
• Description of a process (i.e. How to Change Your Oil)
• Explain Advantages of Buying A New Car
• Checklists and To-do’s articles (i.e.when to rotate your tires)
• Tips and Tricks Articles (i.e. advantages of factory incentives)
These types of blog posts and articles are useful to car users and buyers. They will drive traffic to your website, leading to an increase in online leads.

2. Add Reputable Backlinks to Your Website
Adding backlinks from reputable websites will help improve rankings on search engines. Here are 4 easy ways to build quality backlinks:
• Submit articles as a guest blogger to reliable blog sources.
• Monitor backlinks from competitors, and request backlinks from sites that are relevant. Do not request backlinks from untrustworthy sites or sites that have nothing in common with the auto industry. Google may penalize your website for junk links if you do that.
• Join and participate in online automobile forums.
• Post genuine and thoughtful blog comments.

3. Buy links – Yes!
No, we are not talking about black hat techniques or signing up with services that promise to put your site on hundreds of sites in one week. You may be skeptical of this technique because search engines dislike when you buy links, however, if you purchase a link or a banner ad that generates targeted traffic to your site, it will help you. For example, purchasing a link or directory listing on Yahoo Business Directory is good because Yahoo discourages fake sites and fly by night operations that don’t want to spend money to reserve a spot.

4. Don’t Lose Sleep Over Your Bounce Rate
A low bounce rate is not the same thing as a higher ranking with Google. The bounce rate identifies the amount of time people spend on your website after landing on it. Use different SEO techniques as you try to improve your ranking. As your site’s ranking starts to improve, you can monitor the bounce rate. Make sure your home page and other landing pages keep users engaged by using effective content.

5. Do Some A/B Testing with Your Web Pages
A/B testing consists of testing of two versions of a web page. Each version of the web page is run with live traffic. To determine which one is better, you need to track the conversion rate. It has been said that A/B testing can hurt your page rank because you are creating duplicate content. However, we are confident that testing different variations of your web page and choosing the one that generates the most leads will produce positive results in SERPs.

6. Create Great Content for Other Websites, Not Just Your Own
Now, back to the guest blogging we talked about before. If you post an excellent article to someone else’s site, it gives your website authority and will probably generate more traffic to your website. Guest posting quality content to websites and blogs that have a higher number of visitors per month can benefit your business.

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For the past 10 years AutoJini has been providing Car Dealer SEO and search engine optimization solutions to dealers & franchise.

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