2010 New Hyundai Sonata Preview

By: Ahmadyani Yunan

Hyundai has quietly introduced its 2010 new Sonata in Korea and will distribute the model abroad beginning 2011, while most of the automotive world was focused on the Frankfurt Motor Show. The 2010 new Hyundai Sonata Hyundai sedan carries Hyundai’s new “fluidic sculpture” design theme, with upgraded performance, safety features and more fuel-efficiency. Incorporating state-of-the-art technologies, the new Sonata will further raise up the Hyundai brand name.

Even though it is a absolutely new car, Hyundai is retaining the Sonata name as the mid-size sedan has been Korea’s most popular car. Applying a new design aesthetic of “fluidic sculpture,” the 2010 Sonata pursues a younger and aesthetic image in its interior and exterior profiles. Inspired by nature, the “fluidic sculpture” tries to reflect sophistication and dynamism in the shape of the vehicle and will serve as the center of Hyundai’s future design uniqueness.

The outer design of the new Hyundai sonata exudes a voluminous look that creates character through the refined and harmonized lines. The interior has a dynamic look that matches the exterior while not compromising comfort or convenience. The 2010 Sonata is available in nine exterior colors, from Remington Red to Blue Black to Espresso, satisfying the diverse tastes of younger customers.

In the interior, the revolutionary design theme continues as Hyundai crafted a much more luxurious interior for the new Hyundai sonata. The Korean-market car features a two-tone dash with a sweeping center console. The navigation unit is new as well and looks like to Nissan’s navigation unit, while the HVAC controls are similar to those found in Volvos.

Powering the new Hyundai Sonata in the U.S. will be a new 2.4-liter four-cylinder engine. A 2.0-liter I-4 (standard in other markets) produces 162 hp and 146 lb-ft of torque. The engines are mated to six-speed automatic and manual transmissions. Fuel economy and power ratings are not yet available for the U.S.-spec 2.4-liter engine. We also expect a V-6 engine to remain an option in the U.S.

To gather the most stringent automotive safety and crash requirements, the Hyundai sonata is built with hot-stamped ultra high-strength steel while featuring six standard airbags. In addition, safety has been upgraded with standard Vehicle Dynamic Control including Hill-start Assist Control and Brake Assist System functions-an industry first in this competitive segment.

The new Sonata 2010 comes with a three-piece panoramic sunroof, giving a sense of openness and freedom as well as a stylish look. The Parking Guide System (PGS) allows drivers to keep away from obstacles during parallel parking or when driving in reverse. The dimension premium sound system offers high-quality sound in three types of modes to satisfy customers’ wide-ranging musical tastes.

The Mozen system, a telematics service that debuted ed in 2003 in Korea, has evolved to become more sophisticated, offering more diverse and upgraded multi-media and IT functions. The newly applied Mozen Premium Wide Navigation system gives drivers with a faster communication service through the third-generation WCDMA wireless network. For two years, it also provides free safety services such as an SOS and anti-theft tracking service. The audio-visual functions have been upgraded with the 8-inch wide screen and JBL Premium Sound system.

Hyundai plans to sell 60,000 units of the new Hyundai sonata in Korea this year. Overseas, Hyundai will start production of the new Hyundai sonata at its Alabama factory early next year, while production and sales in China will begin in early 2011. Hence, Hyundai hopes to sell 450,000 units per year in all markets (Korea & overseas combined) beginning from the year 2011. Pricing for the 2010 new Sonata starts at 21.3 million Won to 25.95 million Won ($17,600 to $21,450 USD).

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