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5 Reasons To Outsource In Your Real Estate Business

07.24.2009 · Posted in Home and Garden Articles

Stay in business for yourself as a real estate professional long enough, and you will eventually find a number of ways to save time and make more money. Of all the time-saving and profit-aiding tools I have discovered over the years, outsourcing is one of the most valuable. Most of us agents feel as though we have to do everything ourselves in order for things to get done. I used to be like this, but no more. And believe me, when you learn to delegate and outsource, your business has the potential to explode. Here are five good reasons to think about outsourcing.nn1. More Value Out of Your Time – When you’re in business for yourself, one of the most important things to remember is how much your time is really worth. Think about the monotonous, sometimes menial tasks you do all the time. Are they really worth your per-hour price tag? When you outsource, you’ll pay someone else a lot less than your time is worth to take care of those responsibilities, freeing up your time to tend to more important money-making projects.nnYour time should be focused on marketing your business. Delegate or outsource everything else!nn2. You Save Resources – Stop for a second and think about all that goes into tasks you probably could outsource. This might include writing blog posts, handling questions from clients, coordinating closings and home inspections, website maintenance or development, feature sheet preparations and more. When you outsource an activity, you are not only getting the task done without expending any of your time, but you also more than likely have the task done by someone who specializes in that task. More than likely, those who you outsource to will have a better grasp of the task than you do.nnFor example, let’s say you outsource the editing of an audio recording you created for one of your marketing campaigns. The person you hire for this job should already have audio editing software. This software can be quite expensive to purchase on your own. You get free use of the software by outsourcing this project. Depending on the project, this might save you money and learning time. This brings me to the next benefit of outsourcing.nn3. Going to the Experts – The tasks you are outsourcing might not be ones that you have no desire to learn about, whether they are writing sales copy for compelling sales letters, creating a new website for your clients, or something else. By handing the work over to an expert who enjoys and makes it their business to know these things, you’ll be able to take advantage of their knowledge in the area without having to learn it yourself. This in turn will give your customers or clients more than you could possibly give them yourself. nn4. Expansion – As you outsource, you will realize you can get more involved with your business at a higher level. You will find time, finally, to work “on” your business instead of “in” your business, as my friend Michael Gerber teaches. This allows you time to market, time to recruit, time to follow up with prospects and clients. Outsourcing also frees up time to spend testing new systems in your business.nn5. Accountability – When you outsource, you have a contract with the person or company you are outsourcing the work to. By having someone else who is depending on work from you, you are more apt to stay ahead of the game by planning better and making sure that your tasks are getting completed as well. When you first begin learning about and implementing outsourcing techniques within your business, you’ll find that boring or repetitive tasks can often be handed off to someone who enjoys doing them. This will allow you, as the business owner, to free up more time to concentrate on more important aspects of your business, such as lead generation and lead conversion.nnWell, those are the five things that can help your business become more profitable.nnIf you’re a ***** to your real estate business, break those chains by outsourcing.

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