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Digital Advertising- Growing times!

12.13.2011 · Posted in Advertising Articles

Digital Advertising also known as Web Advertising or Online Advertising is a form of brand or business promotion that uses the internet and World Wide Web to deliver or convey the promotion message among customers. A few examples of digital advertising include contextual ads on search engine sites, social network ads, online classifieds, banner ads, email marketing, blog or article writing etc. An Ad server plays the most important role in any online advertising campaign. It is only through an ad server that any online ad is delivered to customers.rnrnOnline Advertising practices are growing fast. A major benefit of web advertising is the immediate publishing of brand information and content which is again not limited to a geographical location. Any online advertising campaign is interactive in nature that presents an attractive look to visitors. An online ad display never forces customers to read the brand message. No doubt, its attractive features always attract customers to find out the details of the brand message. Those who click on a particular ad are automatically directed to the home page of the brand or business. This provides customers a chance to find out exclusive details about the brand or business. Another benefit of web advertising is the efficiency of advertiser

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