Business cards are normally one of the first things that a new business contact gets from you. Therefore it is an important ambassador for you. It reflects your brand. Numerous studies have been written about business cards – the material, the printing, the size. All these aspects and more speak about your business and so it is crucial that you take care when designing your cards.
Benefits of Business Cards
Business cards are an information storehouse about you. Your name and contact details, the name of the firm and the kind of business it does. If your first meeting with a business contact has gone well, your card, or at least the information on it is likely to be stored for future use. Business cards give all your salient features that your customers would need to establish contact with you. They could also be a reminder about what business you do. These convenient cards serve as ready reckoners. If you visit a place and the person you want to meet is not available, your business card serves as a calling card. They also serve as a convenient card on which to write a little relevant information that you would like the receiver to have and preserve.
Designing of Business Card
A business card design should be clear, crisp and concise. Use a card of a standard size so that it fits into the rolodex of the receiver and into the readily available visiting card holders so that you can carry it around without it getting damaged. Decide what pertinent information you would like on the card. Remember this is an official introduction, so your official related information is necessary. The essential information is likely to be your name, company name/logo, phone number, mail id, website, postal address.
Alternate information could be your personal contact details, your products, your qualifications. Choose a colour of paper and printing that is clear and legible, even in poor lighting. Some people choose to use a plastic coated material that is indestructible. However in my opinion, a card printed on good card paper is more impressive. Don’t clutter your car with too much information or too many colours or graphics. It is irritating to a receiver if the information is not legible or easily accessible – no matter how expensive your card might be. If you are running a small business and don’t want to go through the expense of professionally designed business cards, you could consider using a business card template that is readily available on the internet.
Business Card Etiquette
Your business cards should be carried in a case so that they do not get damaged. When handing over a card, do so with two hands and hold it so that the information is facing the receiver. Keep your card holders readily accessible so that you are not rooting around in your bag looking for cards.
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