Content of a website is the root cause of traffic on that site. That content can be in any shape, it can be text, audio or video. Although design and development of website do play their part but that is just for the ease of usage, what will be their use if visitors donít even drop on your site?
Even if you are good at writing doesnít mean that you will be a good website writer. It all depends on the strategies you use while writing your content. Because on the internet we are not only writing for the people we are writing for machines. Yes, machines are those Google bots that will show the results of your content in the results bar. And that is the major way by which visitors come to your website.
People come to websites for information, if you want them to stay on your website then you will have to provide plenty of information and I am talking about that kind of information that is according to their taste.
You can provide them information about the things they might find interesting or the information they are related to. But telling people is one thing and telling it the way that the same information can be understood by the Google bots is another.
And for that purpose you will first have to generate keywords by using the Google Adwords tool.
Keywords are those words which are targeted by users and which will help them search your website and generate sales. For example a low cost logo design website wants to generate sales of its real estate logos. It will start by the Google Adwords tool and will generate the most appropriate words that can be targeted by people. And if that word is real estate logos then the company will write the content on the basis of this keyword. And if wants to tell the people that it has most affordable logo designs that are good in quality too. Then the company will also target the keyword affordable logo designs in its articles and the web content.
But that company cannot use these keywords everywhere, they will have to comply with the policy of Google panda and Google penguin guidelines otherwise your keywords will be wasted and will not be used and indexed by the Google bots.
So in conclusion writing for the web and writing for people is the same thing but a few techniques need to be used that can increase the traffic.
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