Worthy Cause Marketing Today

By: lexorleslie


Worthy Cause Marketing is a mutually beneficial partnership between private companies and non-profit organizations. The private company aligns itself with an organization’s goals, helps them raise funds, provides resources, and raises awareness of the organization. In return, the organization’s membership has a social reason to buy the products and services of the sponsoring company.

The Brand Authority is a high traffic resource for information about brands and their development. Worthy Cause Marketing is a strong component of brand building being showcased. We have two goals.

Our first goal is to match an organization with the ideal private brand sponsor whose products or services have symmetry with the organization’s goals. Secondly, we are helping private corporations find a great non-profit “partner” as opposed to a non-profit “charity”.

The Brand Authority is building a directory of non-profits broken down by the general worthy causes into which they best fit. This directory will help match an organization with an appropriate private company sponsor.

All brands have to get the word out on their products and services. Over 100 Billion dollars was spent last year on conventional advertising. When a Worthy Cause Marketing plan is successfully launched, a large portion of an ad spend can be diverted to non-profits, achieving a far greater and longer lasting return.

You can help us achieve these goals by answering these questions about your company or organization:

Note to Non-Profits– When you have completed the short survey be sure to check out our White Paper “Press Room” section, under Tools & Resources to see how your organization can be showcased on our website at NO CHARGE!

What are the demographics of your market?

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It is important for a business owner to learn the exact usage of brand building to increase sales and profits. Get more useful tips through visiting www.thebrandauthority.net/worthy-cause-marketing-today/ using the Internet.

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