Reputation Management, simply put is the process of “Managing one’s reputation over a variety of media, which includes press, television and the internet to name a few”.
It is very important for organizations and individual businesses who are in business, to track other people’s opinion on their business moves, practices and more.
Reputation Management has become a lot more popular and effective with the advent of modern day media, especially the World Wide Web – which poses a major challenge for yesteryear Reputation Management Agencies.
There are a large number of companies which specialize in Reputation Management, and help clients project the right image of them to potential customers and employees.
Management of Reputation nowadays involves:
Maintaining a good relationship with the print media.
The print media has for long played a major role in Management of Reputation, and remains a major force even today.
It has become imperative for reputation management agencies and experts to maintain a good rapport with the fourth estate.
Organizing and Managing Online Media.
Online Media is relatively new, but is becoming a large part of reputation management today with the advent of faster Internet connections and better informational content in the web.
Communicating using social media and other mediums.
Social Media has become a communication platform for corporations, especially using services like Twitter, YouTube and Facebook.
Using radio and television media to promote positive publicity.
Television and Radio can provide a great media for brand publicity and promotion.
It remains to be seen how this widely important function of brand management will change in the coming years.
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Winner and Associates
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