Why Social Media Marketing Is The Next Gen Approach To Seo

By: Ani George


A lot of Internet Marketers find the phrase ‘SEO and Social media marketing’ too surrealistic, if not intimidating. This comes from the enormous amount of pressure SEO experts are given to in order to get it dead right. You will be happy to learn that blending SEO with Social media marketing isn’t the most difficult balancing act to achieve.

Leading Social media companies like Softwaredevelopersindia cut it fine with their skills and no-nonsense approach, and to begin with, you can do your chances some real good by hiring them. If however, an all-by-myself approach is your game, put these tips to work. 

Use your social media profiles intelligently to pull in specifically targeted visitors. Special deals, trivia, printable coupons or offers out only to exclusive Facebook followers are great to gain user attention.

If you market your business’s offerings on Facebook, only post content that is worthy of someone’s interest and time. Do not clutter your Facebook page with trivial or meaningless features or comments simply to fill up space. What you share should be of real value or interest to other people. Make sure it’s something you think people will want to read about.

Encourage others to promote your blog on social networking sites like LinkedIn. Putting a share button for LinkedIn on your blog allows you to reach a wider audience. Anyone who’s impressed with your blog will be able to instantly let people on LinkedIn know about it. LinkedIn has over 100 million users, which you will be tapping into!

Twitter is a more demanding social media network because it requires constant communication with followers, but it is also the most recommended. Whenever questions get asked answer them, and express gratitude to anyone that mentions you. This creates a stronger affiliation with all your followers. Set yourself up as a genuine individual — not simply a business.

Software like Tweepi or Twellow put Twitter to your best advantage. These software point out those lists which generally get high user attention, and also inform you who runs the list. You can then touch base with them and request that they include your account in their groups.

If you are going to post on a forum, focus your comments on relevant, honest information instead of the usual hard-selling. Your business can get a big push from mutually respectful relationships with your fellow users.

Utilize social media marketing to create user friendly atmosphere. You can set up an easily accessible storefront right on the Facebook site, which exists aside from your primary site. This makes it possible to browse your inventory and make purchases right inside Facebook, and this is a feature that frequent users of the service will appreciate. By doing this you can draw customers to your brand, without requiring that they ever visit your actual site, or leave their favorite social media site.

It has been proven through studies that a significant amount of the time spent reading social media updates occurs while people are at work. There are a number of social media tools that update your profiles and sites; that way, you can write your posts when you wish, and they will be automatically posted when they are likely to be viewed by the most people.

If you’re thinking about creating a Facebook page for your business, take the time to look at the pages other businesses in your niche have created first. Study their design and content, and you’ll be surprised by the unique ideas you come up with. Be sure that your page is appealing and unique.

Educating yourself is an investment your business will benefit from. Social media marketing covers many aspects, and you are going to require as much advice as is available to you. Use the knowledge you have received in this article, and you will be on your way to marketing success.

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The author of this article is social media professional at Softwaredevelopersindia. She leads social media marketing and SMO plans for global businesses. To know more on social media plans, please visit www.softwaredevelopersindia.com

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