Why Should Your Blog? – An Attempt to Answer the Question!

By: Lucy Newman!


If anything that has revolutionised and made popular Internet among common people, then it is the Blogging that has made the difference. There are several speculation and assessment have been made to determine what has really made blogging so popular activity on the internet and interesting facts are being revealed. Easy to Use and Free to Host are two sole aspects that have made blogging a global internet hit. This feat has been achieved only because of blogging solution providers like blogger.com, wordpress.org. There is one article published on Technorati, a year back in 2008 on the size of the Blogosphere that would certainly be a good read for you. Here goes some of the inscriptions:

1. comScore MediaMetrix (August 2008)
a. Blogs: 77.7 million unique visitors in the US
b. Facebook: 41.0 million | MySpace 75.1 million
c. Total internet audience 188.9 million
2. eMarketer (May 2008)
a. 94.1 million US blog readers in 2007 (50% of Internet users)
b. 22.6 million US bloggers in 2007 (12%)
3. Universal McCann (March 2008)
a. 184 million WW have started a blog | 26.4 US
b. 346 million WW read blogs | 60.3 US
c. 77% of active Internet users read blogs

Technorati has stepped one more yard to conclude that blogging is a truly global phenomenon. Bloggers are not a homogenous group: Personal, professional, and corporate bloggers all have differing goals and cover an average of five topics within each blog. Blogger are savvy and sophisticated: On average, bloggers use five different techniques to drive traffic to their blog. They’re using an average of seven publishing tools on their blog and four distinct metrics for measuring success. Intensifying their efforts based on positive feedback: Blogging is having an incredibly positive impact on their lives, with bloggers receiving speaking or publishing opportunities, career advancement, and personal satisfaction. You can access the whole Technorati article here.

Bloggers belong to various community, various age range, various countries and writes on varieties of topics. You can easily be recognised on the basis of their themes and subject matters. Some of the popular themes are business, personal, fashion, current affairs and literature. Blogs do have a lot of marketing significance and the blogging community has given a new dimension to the core marketing methodology. Those who haven’t explored the potential of blogging, they must be asking the same question several times: why should we blog? The answer can vary from person to person. Here follows a generalised reply that would fit to all.

Why should we blog?
For a business owner, the answer would be “If you are blogging for your business, you can tell your clients and potential clients what kind of company you are and give them an incentive to make contact.” A good blog certainly encourages visitors to come back and pay more attention to what you do. A large part of blogging is the feedback that you get from readers at the comments below the posts. It is up to you what you do with these comments, but we would recommend replying when they request a reply.
Blogs have given a great platform for showcasing anything you want on global basis. It’s like a huge festive season shopping benefits on offer in exchange of minor personalised writings in the form of text, photo and video. Time is not far away when you’ll see the mainstream media will collapse into the blogging uprise.

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