Why Should You Optimise Your Website for Mobile Using Responsive Web Design Dubai?

By: adeogroup

Google already considered a site’s mobile usability as part of its ranking calculations. However this latest update means Google now places greater emphasis on mobile optimization at page level. All webpages should be easy to navigate – not just the home page. Mobile users want quick page loading speeds at typically 5 seconds or less. Images, scripts, and page size affect page speed, so it is important to optimize accordingly to increase user experience.

Why Should You Make Your Website Mobile Friendly?

Mobile website design differs from design for desktop browsers, as mobile screens are smaller and shaped differently to desktops, and designs need to be both touchscreen-friendly and quick to download over data connections. Having a separately designed website for mobile users does have extra costs, as it is essentially a separate website that will need to be updated in parallel to its desktop partner.

Many modern websites will have what is called responsive design, which uses CSS technology to determine how a page is displayed based on whether it is being viewed on a desktop or a mobile browser. Though this requires more work when creating the initial design, over the long term it makes website maintenance much easier, as well as enabling companies to create a mobile friendly website with relative ease.

Mobile website design is not something that should be overlooked, especially with the growth in use of smartphones for internet browsing. Numerous surveys have shown that companies with a mobile friendly website have a much larger conversion rate than those who simply have a desktop friendly website, resulting in a much better return for their investment.

Keeping a mobile website up to date also becomes important when you consider the frequency of mobile internet use, and the growing market of smartphones and other smart devices. Google’s own changes will mean that for its mobile searches, websites will be ranked on a per-page basis for their mobile friendly design, as well as their content – which makes having a usable mobile website all the more important.

Mobile commerce (mCommerce) is also experiencing considerable growth; growing at three times the rate of overall commerce and set to account for 40 percent of global mobile transactions by the end of 2015.

In a separate report the UAE was granted title of second largest market for Smartphone commerce with 57 percent of purchases made in the last 12 months occurring via smartphones. The recent mCommerce figures also show how the UAE differs from the rest of the worlds’ mobile spend. Just 32 percent of UAE smartphone users are aged between 18 and 29 with a much larger proportion (61 percent) aged between 30 and 49 years old. This is something to consider when writing your website’s content and creating responsive web design Dubai as a different tone may be appropriate to capture an older audience.

What to Do in the Meantime?

A fifth of all e-commerce is now done on mobile devices making it imperative for many site owners to make their websites mobile-friendly. Mobile websites with a well implemented mobile optimization strategy can quickly capitalize on the fast growing mobile marketplace. However, optimizing your website for mobile users can have cost implications. As a temporary solution, use a hosted mobile version of your website. If you have a mobile URL, redirect mobile users from your desktop URL to your mobile URL. Google will not penalise you for cross-linking, provided that users have an uninterrupted experience.

This measure should only be viewed as temporary as it widely recommended that creating a responsive site design, which automatically adjusts your website to the screen size it is viewed on, will be most beneficial to your site’s visitors.

How Do You Optimise Your Website for Mobile?

There are a number of different ways to optimise you website for mobile use. Features such as click-to-call and mapping functions should be clearly defined – users may want to phone or find you so making these functions straightforward will benefit your business. You should ensure that all of your touch elements including icons, buttons, links, and forms are sized and spaced accordingly and the chosen font sizes should adjust automatically, for easy reading on smaller screens.

In terms of design you should keep images to a minimum, preferably using only a few attention grabbing images. Interesting and value-added content is a vital part of mobile optimization and is crucial to enhancing user experience, ensuring that you rank high in Google search rankings. A mobile version of a site will typically include different or shortened content and will focus on providing the tools the customer needs most, such as buying online. To do this, you should reduce the number of tasks required to complete an action. A frustrated user may visit a competitor website, or worse may leave you website completely.

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This article was written and appeared on the Adeo Group Dubai Blog https://www.adeogroup.ae

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