Why Is It Essential to Optimize a Website for Local Search?

By: Varun Bihani

Approximately 3 million searches include local keywords and phrases every month. Searchers are looking for local businesses to find local opportunities. Internet allows you to showcase your products and services in front of the global audience. If you are a small business, targeting global audience is not your mission. Target your potential customers and encourage them to buy your products and services should be your main goal.
If you target audience in your neighborhood, you can find people who are interested in products and services. You can optimize your website for local search to achieve high ranking in local search results. You can also popularize your business on social media sites to increase conversion. Here are some tips to optimize your website for local search:
Blogging is one of the proven ways to attract more visitors to your website. As a local business, if you include a blogs in your website, you may gain the results that you expect from your business. Provide fresh and unique content in your blogs. Implement local phrases and terms to provide better search results. According to a research, “sites with blogs get better traffic and better search engine rankings.”
Write on relevant local businesses
For instance, if you are a wholesaler, you can write on the major retailers in your neighborhood. This is a great way to build relationship with your clients. You can obtain quality backlinks from there. You can also write on your contribution to the society in your area.
On-page optimization
It is very essential to optimize your website’s on-page content from search engine optimization perspective. Optimize your website’s URL, domain name, title, Meta tags, alt text, header tags and content for SEO. Implement high volume search keywords and local keywords.
Variants of keywords and long tail phrases
With Keyword Research tool you can find a list of keywords. You can select variants of target keywords and long tail key phrases in your region. This way your content will more likely be appear in the search results. Additionally include your area name along with target keywords.
Write on news and latest updates
In your blogs you can write on news and latest updates in your industry. What is happening in your niche? What are the current trends? This way you can provide interesting posts as well as you can become an expert in your industry niche.
Go mobile
Having a mobile version of your website is the thing that you cannot miss. Users conduct searches from their PCs, laptops and from their handheld devices. It’s essential that you have a mobile version of your website. Also integrate Google Maps in your mobile website to enable them to locate your store.
Furthermore, register your website to Google Places and Yahoo! Local to be found in local search results. Submit your site to various local and regional business directories. This will be helpful in your link building campaign.
At Galaxy Weblinks, we offer Search Engine Optimization Services for local businesses. We optimize your website’s on-page content. Submit your websites to local directories. Register your website on Google Places and Yahoo! Local to improve your online presence and search engine ranking. For details please visit us at http://www.galaxyweblinks.com/services/internet-marketing/search-engine-optimization/.

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KPMRS is a free website ranking monitoring, Keyword rank checker and Back link tracker SEO tool. It tracks search engine positions for keywords phrases on Google, Yahoo, Bing and Monitor your website rankings for different keywords for free. For more information about kpmrs visit www.kpmrs.com/

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