So you have qualified as a physiotherapist and you are going to set up your own practice. Have you thought this through and do you know what to do next? One of your first port of calls is going to be getting yourself out there and advertised so that people can find you. In the current world of physiotherapy making sure you have a decent website is paramount as part of your marketing campaign.
Physiotherapists have traditionally advertised in local print editions with local papers and yellow pages being the obvious solutions. However, the cost of these can be quite prohibitive if your physiotherapy practice is just starting out with the internet, more specifically a website (as opposed to paid listings on directory sites), being the forerunner in terms of cost effective advertising.
Let us have a think about how you would lay out an advert for your physiotherapy clinic. You will want to have a promotion for example but you will also want to ensure people know exactly what you do. Different physiotherapists have different specialties so you will definitely want to include these in an advert. At Leonmedia we recommend you do the same with your website. If you treat pregnant women or babies – make sure you tell people – from the outset. This means when people first go to your physiotherapy website this should all be enforced from the outset. Attract the people and they will come to your practice. More importantly if your website is showing well then your physiotherapy website will be easy to find.
In addition to making sure people know what you do and what types of physiotherapy you treat it is also important that you give them all the basic information. You need to make sure things like your opening times are easy to find. Equally the same goes for your contact details, your location and your phone number of course. Leonmedia offer a number of solutions for physiotherapy websites. All of these solutions cater for the needs of your new practice. You can choose from a selection of templates.