One of the first questions that you will have to answer when looking for a new website for your business is whether you want to get one custom built or you want to use a template. A template is essentially a skeleton structure for a website that content and your brand name can easily be added to. When you get a website custom built on the other hand, the web design company starts from scratch and creates a website for you that is completely unique and designed solely to meet your business's needs. I will now outline the significant advantages of choosing the latter.
The first advantage is of course that the website that a custom web design company can create for you will be completely unique. As it is unique, there is no chance that one of your competitors will have a site that is almost identical to yours. As you are likely aware, in this day and age when practically every business has their own website, standing out from the crowd is not exactly easy. And a custom designed website is one of the key components of doing so.
Designed with Your Business in Mind
When you get a website custom designed, you are free to have it tailored to your specific needs.
• If you choose, it can be practically identical, in both layout and colour scheme, to your other marketing materials.
• If you want your customers to be able to customize their orders, said functionality can be incorporated into the design
• If you frequently acquire new stock or want to run weekly promotions, again, said functionality can be incorporated into the design.
As website templates have not been designed with your individual business in mind, you are likely to find that some of the templates limitations contradict your business needs. For example, a template may not allow you to include as many of your products as you would like on your homepage. Or it may not allow your customers to store their details and log in at a later date. Unfortunately if you want a website free of such limitations, you simply must go down the custom development route.
Most custom web design companies also offer search engine optimisation services which is something that you will not get with a template. Search engine optimisation is the perfect add on to a well designed website as it will greatly increase the number of visitors to your site. And as you are likely aware, the more people that visit your site, the more products you can potentially sell.
Finally, a custom website is simply more professional looking. Although there are many small businesses out there that use commercial websites based upon templates, no large, successful businesses use such sites. And if you really think that your customers cannot tell the difference, you are greatly underestimating the intelligence of your customers.
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